Thanks to the generous sponsorship of Bauer Media Group, Bodacious, Business Post, Droga5 Dublin, Sky Ireland and Smurfit Westrock - IAPI were thrilled to once again be bringing you the national Young Lions competition in Ireland for 2025.
The Young Lions competition gives the next generation of industry superstars the chance to prove themselves answering a charity brief under intense pressure. It is one of our favourite initiatives that we run in IAPI and something we look forward to every year.
In 2025, IAPI selected seven teams to represent Ireland across the categories of Print, Media, Public Relations, Film, Digital, Design and Young Marketers. The winning teams can be viewed here.
Their outstanding performances earned them the title of champions and the opportunity to compete internationally at the 2025 Cannes Lions Festival of Creativity.
IAPI will be entering 7 teams in Cannes Young Lions 2025 - the charities, ADHD Ireland and Spinal Injuries Ireland, were announced on 21st February at TU Dublin Grangegorman.
We invited all teams to demonstrate their ingenuity and passion while working on a brief for this year’s charities.
Each team of two had 48 hours to respond to a brief for one of the selected charities. Entrant's innovative campaigns showcased their creativity but also their commitment to making a lasting impact for these charities.
Click on the category on the right hand side to view this year's briefs, previous briefs from other years and to familiarise yourself with the competition.
All the latest and past news from Cannes Lions.