This competition is open to Iapi member agencies only. You must be 30 years of age or younger, born on or after 26th June 1995 and resident in Ireland.

Who can enter?

Open to anyone working in an Iapi agency. You must be 30 years of age or younger, born on or after 26th June 1995 and resident in Ireland.

The Competition

The brief will be set by our charity partner that will act as the ‘client’. The competition will show how PR is effectively used to engage audiences with an organisation or a specific topic that the ‘client’ is dealing with. The competition will allow some elements of creative to be produced by the contestants so that their strategy takes shape in front of the jury.

The PR campaign should:

• connect with the charity’s brand value and have an impact (i.e increase in donations or other applicable parameters)
• increase awareness/create engagement with the public
• identify and build relations with relevant stakeholders (for e.g. journalists, opinion leaders, see brief)
• create PR supporting material applicable in relevant media channels.

You must submit the following as part of your entry:

• Presentation (PPX/PDF - max: 10 slides / 25MB) outlining strategy idea
• 450 word explanation detailing the creative idea, the strategy and the execution

Your entry will be judged on the following criteria:

• The creative idea (30% of vote) - Demonstrate how the idea was designed to earn attention from the target audience.
• PR Strategy (40% of vote) - Insight | Key message | Target audience (consumer demographic / individuals / organisations) | Creation and distribution of assets
• PR Execution (30% of vote) - Implementation of the PR | Timeline | Scale

Shortlisted entrants will be asked to present their idea to the jury.

Entry fee

There is an entry fee of €200 per team.

The Deadline

Midnight on Sunday 1 March

You must submit your entry to sophie@iapi.com and include the CATEGORY (i.e. PR) and both TEAM MEMBERS NAMES, EMAILS and PHONE NUMBERS.

Entries must not contain any agency branding.