The team must be made up of two young professionals working for a client company that engages the services of advertising and communications companies.
People working in advertising agencies and freelancers CANNOT compete in the Young Marketers competition.
You must be 30 years of age or younger, born on or after 26 June 1995 and resident in Ireland.
Competition Launch
In-Person Briefing
Entry Deadline
Shortlist Presentations
Winners Notified
Winner's Photoshoot
Winners Announced
Winner's Bootcamp
Travel to Cannes
Who can enter?
To be eligible to compete in the Young Marketers competition the team must be made up of two young professionals. You must be 30 years of age or younger, born on or after 26 June 1995 and resident in Ireland.
You should work for client companies that engage the services of advertising, PR or communications companies. People working in advertising agencies and freelancers CANNOT compete in the Young Marketers competition.
The Competition
The Young Marketers Competition champions the worlds best young client marketers.
The brief is for a non-profit organisation. When a team enters, they answer the brief as the brand they currently work for. The competition requires that you apply the brand you work for to whatever brief is on the table. So for example, last year’s team from AIB answered the brief using the AIB brand to tackle the issue.
You must submit the following as part of your entry:
- Presentation (PPX/PDF - max: 10 slides / 25MB)
Your entry will be judged on the following criteria:
- Interpretation (40%) - The challenge the client was facing | Interpretation of the client needs and brand values | Industry / target market | The desired outcome
- Insight / breakthrough thinking (40%) - Outline the strategic process used to tackle the problem | The breakthrough moment
- Creative Idea (20%) - Explanation of: The creative idea & how the creative strategy directly influenced the creative execution
Shortlisted teams will be asked to come and present to the jury.
Entry fee
There is an entry fee of €400 per team.
The Deadline
Midnight on Sunday 23 February
You must submit your entry to sophie@iapi.com and include the CATEGORY (i.e. YOUNG MARKETERS) and both TEAM MEMBERS NAMES, EMAILS and PHONE NUMBERS.