The Irish Young Lions competition ran from February 21st to 23rd. To see the presentation deck from the 2025 launch, click here.

The charity that we have chosen for the Media category is ADHD Ireland - this was revealed on Friday, 21st February.

This competition is open to IAPI member agencies only. You must be 30 years of age or younger, born on or after 21st June 1994 and resident in Ireland.

Who can enter?

IAPI member agencies who provide media services only. You must be 30 years of age or younger, born on or after 21 June 1994 and resident in Ireland.

The Competition

The Young Lions Media Competition challenges the brightest professional minds working in media agencies to demonstrate their strategic thinking and innovative approaches to solving an important marketing challenge to drive critical business success. Each team will be required to generate the necessary insights to develop an innovative media selection as well as their creative uses.

You must submit the following as part of your entry:

• Presentation (PPX/PDF - max: 10 slides / 25MB
• 450 word explanation detailing the creative idea, the strategy and the execution

Your entry will be judged on the following criteria:

• Creativity (50% of vote) - Is there a driving creative idea with potential for industry impact?
• Strategy (25% of vote) - Is there a strong idea at the heart that brings the campaign together? Is there an insight that unlocks the target audience? How deep is the understanding of the brief/challenge?
• Execution (25% of vote) - Is there rigour in the execution? Would the campaign work?

Shortlisted teams will present their idea to the jury.

Entry fee

There is an entry fee of €150 per team.

The Deadline

Midnight on Sunday 23 February

You must submit your entry to sophie@iapi.com and include the CATEGORY (i.e. MEDIA) and both TEAM MEMBERS NAMES, EMAILS and PHONE NUMBERS.

Entries must not contain any agency branding.