This competition is open to Iapi member agencies only. You must be 30 years of age or younger, born on or after 26th June 1995 and resident in Ireland.

Key Dates
Key Dates

Competition Launch

28th Jan

In-Person Briefing

27th Feb

Entry Deadline

1st Mar

Shortlist Presentations

20th Mar

Winners Notified

23rd Mar

Winner's Photoshoot

26th Mar

Winners Announced

27th Mar

Winner's Bootcamp

5th Jun

Travel to Cannes

20th Jun
The Competition
The Competition

Who can enter?

Iapi member agencies only. You must be 30 years of age or younger, born on or after 26th June 1995 and resident in Ireland.

The Competition

The Young Lions Media Competition challenges the brightest professional minds working in media agencies to demonstrate their strategic thinking and innovative approaches to solving an important marketing challenge to drive critical business success. Each team will be required to generate the necessary insights to develop an innovative media selection as well as their creative uses.

You must submit the following as part of your entry:

  • Presentation (PPX/PDF - max: 10 slides / 25MB
  • 450 word explanation detailing the creative idea, the strategy and the execution

Your entry will be judged on the following criteria:

  • Creativity Idea/Insights (40% of vote) - Research and data gathering
  • Strategy (40% of vote) - Target audience (consumer demographic / individuals / organisations) | Media planning | Approach
  • Execution (20% of vote) - Implementation | Media channels and integration | Timeline | Scale

Shortlisted teams will present their idea to the jury.

Entry fee

There is an entry fee of €200 per team.

The Deadline

Midnight on Sunday 1 March

You must submit your entry to sophie@iapi.com and include the CATEGORY (i.e. MEDIA) and both TEAM MEMBERS NAMES, EMAILS and PHONE NUMBERS.

Entries must not contain any agency branding.