The charity that IAPI have chosen for the Media Category is Crisis Text Line a part of SpunOut Ireland which was revealed on 22 February at the charity briefing in the Dublin Convention Centre.

This competition is open to IAPI member agencies only.

You must be 30 years of age or younger, born on or after 22 June 1988 and resident in Ireland.

Key Dates
Key Dates

Competition Launch

18th Jan

Charity Briefing

22nd Feb

Entry Deadline - 11:59 p.m.

24th Feb

Film teams present in person to the jury - 20 March

20th Mar
The Competition
The Competition

Who can enter?

IAPI member media agencies or digital agencies that buy media. You must be 30 years of age or younger, born on or after 22 June 1988 and resident in Ireland.

The Competition

The Young Lions Media Competition challenges the brightest professional minds working in media agencies to demonstrate their strategic thinking and innovative approaches to solving an important marketing challenge to drive critical business success. Each team will be required to generate the necessary insights to develop an innovative media selection as well as their creative uses.

You must submit the following as part of your entry:

  • Presentation (PPX/PDF - max: 10 slides / 25MB
  • 450 word explanation detailing the creative idea, the strategy and the execution

Your entry will be judged on the following criteria:

  • Creativity (50% of vote) - Is there a driving creative idea with potential for industry impact?
  • Strategy (25% of vote) - Is there a strong idea at the heart that brings the campaign together? Is there an insight that unlocks the target audience? How deep is the understanding of the brief/challenge?
  • Execution (25% of vote) - Is there rigour in the execution? Would the campaign work?

Shortlisted teams will present to the jury on March 20/21 or 22 in the IAPI office - exact date TBC.

Entry fee

There is an entry fee of €75 per team.

The Deadline

Midnight on Sunday 24 February

You must submit your entry to katherine@iapi.com and include the CATEGORY (i.e. MEDIA) and both TEAM MEMBERS NAMES, EMAILS and PHONE NUMBERS.

Entries must not contain any agency branding.

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