The charity that IAPI have chosen for the Film category will be revealed on Friday, 21st February.

This competition is open to IAPI member agencies only. You must be 30 years of age or younger, born on or after 21st June 1994 and resident in Ireland.

Who can enter?

Open to anyone working in an IAPI agency. You must be 30 years of age or younger, born on or after 21st June 1994.

The Competition

In addition to a full expenses paid trip to Cannes, the winning film entry for 2025 will see their script become a fully fledged film. Bodacious will handle the production logistics and Sky Ireland have committed to offering the charity free airtime.

You entry must include

• 60 second film
• 300 word written explanation including summary of the film and cultural/context information

Your entry will be judged on the following criteria:

• Creativity (50% of vote) - is the work innovative and surprising or have you seen similar work before?
• Strategy & Insight (20% of vote) - Is there a strong idea at the heart that brings the campaign together?
• Relevancy to brief (20% of vote) - Does the work answer the clients brief?
• Execution (10% of vote) - Is there rigour in the execution? Would the campaign work? How well-crafted is the work?

Shortlisted entrants will be asked to present their idea to the jury.

Entry fee

There is an entry fee of €150 per team.

The Deadline

Midnight on Sunday 23 February

You must submit your entry to sophie@iapi.com and include the CATEGORY (i.e. FILM) and both TEAM MEMBERS NAMES, EMAILS and PHONE NUMBERS.

Entries must not contain any agency branding.

• Don’t worry about production standards for your entry. We are looking for the idea that best communicates the message for the charity.
• Practice editing. It is a large part of any successful film. You can shoot lots and lots of material, but if you can’t edit it into a cohesive piece of narrative that communicates your message, it will not win.
• Consider if your idea communicates the message that the charity wants to get across.