The charity that IAPI have chosen for the Film category is ENAR Ireland and was revealed on 22 February at the charity briefing in the Dublin Convention Centre.

This competition is open to IAPI member agencies only.

You must be 30 years of age or younger, born on or after 22 June 1988 and resident in Ireland.

Key Dates
Key Dates

Competition Launch

18th Jan

Charity Briefing

22nd Feb

Entry Deadline - 11:59 p.m.

24th Feb

Film teams present in person to the jury - 22 March

22nd Mar
The Competition
The Competition

Who can enter?

This competition is open to IAPI member agencies only. You must be 30 years of age or younger, born on or after 22 June 1988 and resident in Ireland.

The Competition

In addition to a full expenses paid trip to Cannes, the winning film entry for 2018 will see their script become a fully fledged film. Pull the Trigger will handle the production logistics and Wide Eye Media have committed to airing the advertisement in Irish cinemas for six weeks. (You can view the final films from the Cannes Young Lions Film category winners in 2016 and 2017 and 2018 on our vimeo channel.)

You entry must include

  • 60 second film
  • 300 word written explanation including summary of the film and cultural/context information

Your entry will be judged on the following criteria:

  • Creativity (50% of vote) - is the work innovative and surprising or have you seen similar work before?
  • Strategy & Insight (20% of vote) - Is there a strong idea at the heart that brings the campaign together?
  • Relevancy to brief (20% of vote) - Does the work answer the clients brief?
  • Execution (10% of vote) - Is there rigour in the execution? Would the campaign work? How well-crafted is the work?

Shortlisted entrants will be asked to present their idea in person to the jury 20/21 or 22 March - exact date TBC.

Entry fee

There is an entry fee of €75 per team.

The Deadline

Midnight on Sunday 24 February

You must submit your entry to katherine@iapi.com and include the CATEGORY (i.e. FILM) and both TEAM MEMBERS NAMES, EMAILS and PHONE NUMBERS.

Entries must not contain any agency branding.

Pull the Trigger Production Advice
Pull the Trigger Production Advice
  • Don’t worry about production standards for your entry. We are looking for the idea that best communicates the message for the charity.
  • Practice editing. It is a large part of any successful film. You can shoot lots and lots of material, but if you can’t edit it into a cohesive piece of narrative that communicates your message, it will not win.
  • Consider if your idea communicates the message that the charity wants to get across.
  • Think about if you were in Cannes, would you be able to resource your idea without family and friends, or locations that you live in/own/are a regular customer of. Does your location help you communicate the idea.
  • Give yourself plenty of time for the edit. Overshoot, we have a saying in production, “Better to be looking at it, than looking for it”. So shoot as much as you can and then get editing.
  • Have fun. It comes across in the final film. Be brave, there are no wrong answers. If you are using techniques similar to the Gold winner in the film category at Cannes in 2018, then don’t worry about the ‘perfection’ of it, it’s all about the idea.
Thanks to sponsorship from Pull the Trigger / Wide Eye Media
Thanks to sponsorship from Pull the Trigger / Wide Eye Media
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