Our vision is:

To be the body for the commercial creativity and communications industry in Ireland.

Our purpose is:

To firmly position our industry as a fundamental engine of Ireland’s future growth.

We will do this by:

  • Positioning Ireland as a global centre of excellence for commercial creativity and media planning.
  • Empowering our members to grow the value of their business
  • Elevating the industry through driving world class professional standards
  • Advocating for the interests of our members at Corporate Board, Government and international levels.
  • Fostering a culture of strategic leadership, creativity and innovation within our members
  • Delivering first class training and education across a multi-discipline industry.
  • Broadening the strength and appeal of our industry to attract world class talent
  • Promoting diversity and inclusion as a strategic and economic imperative.

IAPI is driven by its 60 member agencies. The board is elected by the members. Members decide the priorities and drive our agenda. The staff listen and respond to member's concerns.

Thank you for trusting us to be your collective voice.