The charity that IAPI have chosen for the Digital category is Crisis Text Line a part of SpunOut Ireland which was revealed on 22 February at the charity briefing in the Dublin Convention Centre.

This competition is open to IAPI member agencies only.

You must be 30 years of age or younger, born on or after 22 June 1988 and resident in Ireland.

Key Dates
Key Dates

Competition Launch

18th Jan

Charity Briefing

22nd Feb

Entry Deadline - 11:59 p.m.

24th Feb

Film teams present in person to the jury - 20 March

20th Mar
The Competition
The Competition

Who can enter?

Those working in IAPI member agencies. You must be 30 years of age or younger, born on or after 22 June 1988 and resident in Ireland.

The Competition

Teams will be challenged to create an integrated digital led campaign. You must use the brief supplied and at least three digital led platforms/social media to meet the charity's objectives and provide a creative solution aligned to the technological evolution of social media.

You must submit the following as part of your entry:

  • Presentation (PPX/PDF - max: 10 slides / 25MB) must include examples of 3 digital led components and one jpeg which summarises the campaign
  • 600 word explanation including campaign summary, creative insight, technology platforms & tools, how your solution will work for the client?

Your entry will be judged on the following criteria:

  • The Creative Idea (50% of vote) - Is the work innovative and surprising? What is the potential for industry impact?
  • Strategy & Insight (20% of vote) - Brand relevance, choice of campaign elements, target audience, approach.
  • Relevancy to Brief (20% of vote) - Does the work answer the clients brief?
  • Execution (10% of vote) - Is there rigour in the execution? Would the campaign work?

Entry fee

There is an entry fee of €75 per team.

The Deadline

Midnight on Sunday 24 February

You must submit your entry to katherine@iapi.com and include the CATEGORY (i.e. DIGITAL) and both TEAM MEMBERS NAMES, EMAILS and PHONE NUMBERS.

Entries must not contain any agency branding.

Thanks to sponsorship from DMG Media
Thanks to sponsorship from DMG Media
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