The Irish Young Lions competition ran from February 21st to 23rd. To see the presentation deck from the 2025 launch, click here.

The charity that we have chosen for the Digital category is Spinal Injuries Ireland - this was revealed on Friday, 21st February.

This competition is open to IAPI member agencies only. You must be 30 years of age or younger, born on or after 21st June 1994 and resident in Ireland.

Who can enter?

Open to anyone working in an IAPI agency. You must be 30 years of age or younger, born on or after 21 June 1994 and resident in Ireland.

The Competition

Teams will be challenged to create an integrated digital led campaign. You must use the brief supplied and at least three digital led platforms/social media to meet the charity's objectives and provide a creative solution aligned to the technological evolution of social media.

You must submit the following as part of your entry:

• An A3 presentation Board including examples of use of 3 digital led components, these components could be use of social media platforms but also any other digital led execution

This presentation board must incorporate the following:

• an image summarising the campaign 600-word explanation including campaign summary, creative insight, technology platforms & tools, how your solution will work for the client? (150 words per section)

Your entry will be judged on the following criteria:

• The Creative Idea (50% of vote) - Is the work innovative and surprising? What is the potential for industry impact?
• Strategy & Insight (20% of vote) - Brand relevance, choice of campaign elements, target audience, approach.
• Relevancy to Brief (20% of vote) - Does the work answer the clients brief?
• Execution (10% of vote) - Is there rigour in the execution? Would the campaign work?

Entry fee

There is an entry fee of €150 per team.

The Deadline

Midnight on Sunday 23 February

You must submit your entry to sophie@iapi.com and include the CATEGORY (i.e. DIGITAL) and both TEAM MEMBERS NAMES, EMAILS and PHONE NUMBERS.

Entries must not contain any agency branding.