The need for accredited education and qualifications across the Creative Commercial Communications industry has been highlighted for some time. The sector has become progressively more consultative and strategic in its’ offering and, clients rely on and demand a high level of expertise and insights from agencies and their staff. IAPI believe that by providing this programme through TU Dublin, it will further enhance the professional standing of individuals working in the sector.
This programme is the result of a unique partnership between the School of Marketing within TU Dublin and IAPI and has been developed with extensive contributions from both industry and academia.
The award for this programme is a Postgraduate Diploma in Commercial Creative Communications with classification of Distinction, Merit Grade 1 Merit Grade 2 and Pass.
“We are delighted to offer this first of its’ kind, educational suite to IAPI members and others who work in the sector. We believe that there is no better time for highly talented individuals to gain accreditation that sets them up for success”, says Geraldine Jones, Director, Publicis and IAPI Board member whom was also on the advisory panel for this programme. “Providing relevant education to maintain the highest expertise and standards in our industry is a priority for the IAPI Board, who voted to heavily subsidise this first year, saving our members thousands of euros against the course fees.”
The programme is designed to be fully flexible allowing participants to choose one or more modules from the suite of 6, or to undertake the full Post Graduate Diploma. Previous graduates of the school of Marketing within TU Dublin and graduates of this programme can progress to the Masters in Creative Commercial Communications.
“Guest Lecturers from agencies and brand owners are an integral part of this programme in order to integrate practical experience with the academic coursework. The calibre of Irish and International practitioners who have already signed up to share their expertise with students is outstanding and we look forward to announcing these participants in the next few weeks”, says Charley Stoney, CEO, IAPI.
The programme will be experienced online initially due to Covid safety measures; however, the aim is to provide a mix of virtual and collaborative learning through bootcamps and workshops throughout second half of 2021.
The following outlines the full CPD programme leading to a Post Graduate Diploma at a glance:
The closing date for Applications for Module 1 and the full PG Diploma 2021 through our IAPI/TU Dublin CPD programme is Friday 29th January. For course bookings, please contact Dr. Rosie Hand
