The need for accredited education and qualifications across the Creative Commercial Communications industry has been highlighted for several years now and we are delighted to offer this tailored educational opportunity for the first time for our sector.
We feel that there is no better time for you to take up this challenge and for this reason, IAPI are heavily subsidising this programme, saving our members thousands of euros against the standard academic fees. (see below)
This programme is the result of a unique partnership between TU Dublin and IAPI and has been developed with extensive contributions from both industry and academia.
It is entirely modular which means that you can simply take one or more Modules, or, you can take the full suite to gain a Postgraduate Diploma in Commercial Creative Communications with classification of Distinction, Merit Grade 1 Merit Grade 2 and Pass.
IMPORTANT: If you have 5+ years' experience, and you wish to take up the full PG Diploma syllabus, you are exempt from Module 1 (already underway) and can commence your PG Dip at Module 2, starting on 13th April.
FOR MODULE 6 BOOKINGS PLEASE CONTACT:
Dr. Rosie Hand HERE or Emma Sweeney HERE before 9th April 2021.
Be The Industry's Next Great Leader
The final CPD in the IAPI / TU Dublin Modular Education Programme is focused on honing your abilities and understanding of the skillsets required for Leadership in Commercial Creative Communications. This course is concerned with facilitating an understanding of, and an ability to apply leadership theory and best practices in work roles. The module will deal with Leadership Theories with particular focus on challenges faced by, and expectations on, leaders in a contemporary context.
DON’T FORGET, you need 5+ years industry experience to participate in this module if you did not take part in CPD 1 - Contemporary Marketing & Communications.
This leadership course focuses on an overview and comprehension of:
- The inter-relationships between other business functions and processes which support and underpin creative commercial communications;
- Defending materials that articulate ideas, insights, analysis and policy to peer and practitioner audiences, using cutting-edge technology;
- Interpersonal skills of effective listening, negotiation, persuasion, and presentation;
- A capacity to participate, collaborate and, if charged, direct in complex team environments;
- and a critical understanding of the general ethical implications of job roles and responsibilities in a business and wider societal context.
This programme is available as a stand alone CPD course. This course will run for three days from Thursday the 20th to Saturday the 22nd of January 2022.
Dr. Serge Basini, Senior Lecturer in Behavioural Science in the College of Business, TU Dublin, is the lead academic for this module. You can register for this CPD now via this link or for more information, please email keith@iapi.com
Learn how to use the POWER OF DATA!
This module has been designed for everyone working in the commercial creativity sector, whether they are in client services, consumer insights, media buying, strategic planning, creative departments or already in data analytics. Everyone needs to understand how they can apply insights and analytics to their work and businesses.
This module will take us through the theory behind deriving insights from big data and you will learn from specialist practitioners who put this theory into practice every day for leading brands.
This programme will take place over 4 mornings from the 9th to the 12th of November with 2 additional sessions taking place on the 24th November and the 15th December.
*REMEMBER You will need 5+ years industry experience to participate in this module if you did not take part in CPD 1
This module will further engage the learner with analytics pertinent to the media planning context and bridge the gap between technical analysis and planning conferring a differentiating advantage to the learner.
Dr. Rosie Hand, Programme Director, is the lead academic for this module. Our guest speakers will include -
- Jen Walsh, Head of Digital, Zenith Media
- Kyle Bourienne, Analytics Director, GROUP M
- Emer O'Carroll, Qualitative Director, Red C Research
- EU Digital Policy Manager, WFA
- Joe Madigan, Group Head of Analytics, Bank Of Ireland
Commercial Creative Communications is a data rich environment and deploying effective and sophisticated analysis tools are part of the remit of the modern communications, media and agency businesses.
Cross Platform Communications is the 4th CPD in our Commercial Creative Communications modular education programme brought to you by IAPI and TU DUBLIN.
This module aims to equip students with the knowledge, skills and commercial mindset to fully understand, critically evaluate and build the relationship with creative, data and technology to identify how new or existing traditional platforms can be used to deliver the strongest experience for their content across multiple platforms.
DON’T FORGET, you need 5+ years industry experience to participate in this module if you did not take part in CPD 1 - Contemporary Marketing & Communications.
This course runs for 4 mornings (3 hours) from the 21st - 24th of September with a mid course workshop on the 6th of October and the final day taking place on the 21st of October. We are hoping to run the first and last day in person in TU Dublin. The course costs €500 for IAPI members.
Dave Tallon, Founder of weareup.ie, is the lead academic for this module.
We’re delighted to announce our stellar list of guest practitioners -
- Lauren Walsh
GOOGLE, Industry Manager - Ricky Joyce
GROUP M, Director of Programmatic and Ad Technology - Caoilfhionn Ni Dhuibhinn
DMG MEDIA, Head of Programmatic Operations - Vivian Huynh
FOLK WUNDERMAN THOMPSON, Social and Content Director - Shane O'Brien
BBDO DUBLIN, Executive Creative Director
This Creative Bootcamp will take place over the 9th, 10th and 11th of September in TU Dublin (restrictions permitting). It is designed to explore the diverse facets of creativity and creative work. Drawing on the psychological theories of creativity and interdisciplinary collaboration, this module explores the characteristics, traits, skills and competencies associated with creativity.
It looks at the principles and practices of creative collaboration, including the tools, methods and processes employed in creative communities of practice.
DON’T FORGET, you need 5+ years industry experience to participate in this module if you did not take part in CPD 1, Contemporary Marketing & Communications.
Guest Speakers
- Diane Tangney, Co Founder, Atmos Q
- Shane Holohan, Lecturer MA in Advertising, TU Dublin
- Mark Shanley, Creative Director, Adam&EveDDB
- Beth Lee, Psychologist
- Shane O Brien, Executive Creative Director, BBDO
- Sarah Hughes, Head of Strategy, BBDO
This module is focused on furthering your education and understanding of the strategic planning process including: analysing the client brief; understanding the consumer mindset and the marketing context; research and analysis; expressing insights and propositions; exploring creative strategies; measurement and effectiveness and the future of communications planning.
This is a must for anyone in the industry who wishes to increase their value to their agency, their team and their clients’ business.
Irish Creative Communications industry already has a good reputation for strategic thinking and consumer understanding and by providing this module to more people across the industry, we have the opportunity to become world-class in this area.
Dr. Rosie Hand, Programme Director: MSc. Advertising & Postgrad Diploma Advertising and Digital Communications, is the lead academic for this module. We’re also delighted to announce our stellar list of guest practitioners who will be presenting to students as part of the module. The topics and speakers for this programme are as follows :
Course Schedule
DAY 1 - 13th April (11am - 12pm) - Think Like A Planner / Exploring the Client Brief (Aoife Murphy - BOYS + GIRLS & Chris Cashen, Mindshare)
DAY 2 - 14th April (11am - 12pm) - Understanding Consumers & the Market (Jan Richards - IRISH LIFE)
DAY 3 - 15th April (10am - 11am) - Research & Analytics - Processes & Tools (David Fanning - ESB)
Day 3 - 15th April (11am - 12pm) - Expressing Insights & Propositions (Sheila Cunningham - DIAGEO)
DAY 4 - 16th April (10am - 11am) - Exploring Creative Work and Creative Strategies (Chloe Hanratty - PUBLICIS)
Day 4 - 16th April (11am - 12pm) - Measurement, Evaluation and Effectiveness (Emily Ellis & Rebecca Priest - MCCANN LONDON)
MID WORKSHOP - 5th May - Creative Brief Development (Jonathan Kirk)
FINAL DAY - 20th May - Good Morning World - Lessons for Planners (Rory Gallery - SPECIAL GROUP, NEW ZEALAND)
This advanced module provides the learner with an opportunity to develop a critical understanding of the conceptual and practical elements which underpin the field of marketing and communications. With this understanding of contemporary marketing, the agency sector is much better placed to provide meaningful and relevant media and communication solutions for brand owners.
We are delighted to be able to announce the guest speakers for this first module -
- Mark Brennan, Head of Marketing - AIB (Brand Agility in a turbulent business environment)
- Laura Costello Senior Strategist, Purpose & Planet - Thinkhouse (Brand Activism)
- Lynn Brennan - Business Director - OMD (Irish & International Media Landscape)
- Stha Banks - Head of Paid Social - Core (E-commerce)
- Ruth Cosgrove - Group Marketing & Communications Director - Smurfit Kappa (Sustainability)
CPD 1 - Contemporary Marketing & Communications - details above.
This advanced module provides the learner with an opportunity to develop a critical understanding of the conceptual and practical elements which underpin the field of marketing and communications. With this understanding of contemporary marketing, the agency sector is much better placed to provide meaningful and relevant media and communication solutions for brand owners.
CPD 2 - Communications Planning & Effectiveness - details above.
This module builds on the learner’s knowledge gleaned in the CPD contemporary Marketing and Communications module and provides learners with both a theoretical and practical perspective of communications planning and effectiveness. It considers the context, the strategic thinking and the creative processes involved in developing an effective brand communications strategy.
CPD 3 - Creative Thinking in Commercial Communication - details to follow.
The Creative Thinking in Commercial Communications module is designed to explore the diverse facets of creativity and creative work. Drawing on the psychological theories of creativity and interdisciplinary collaboration, the module explores the characteristics, traits, skills and competencies associated with creativity.
CPD 4 - Cross Platform Communications - details to follow.
This is a transformational period in the short history of the creative commercial communication industry. Whilst many communication principles remain the same, technology and platforms are changing the way we communicate with people. Two way conversations, precision targeting and fresh technologies are allowing for deeper and richer storytelling. Consumers now have greater control over how, where and what content they choose to consume, which is raising the bar for advertisers demanding more innovation and creativity than before.
CPD 5 - Insights & Analytics - details to follow.
Communication and media planning is a data rich environment and deploying effective and sophisticated analysis tools is part of the remit of the modern communication and media planning analyst. Being conversant with, amenable to and comfortable with the usage of analytics to extract insights and drive decisions is going to ensure the strategic fit and role of the communication and media planner in the modern organisation. Being able to bridge the gap between technical analyst and the traditional media planner confers a differentiating advantage to the learner.
CPD 6 - Leadership in Commercial Creativity - details to follow.
This course is concerned with facilitating an understanding of and ability to apply leadership theory and best practices in work roles. The module will deal with Leadership Theories with particular focus on challenges faced by, and expectations on leaders in a contemporary context.
After completion of the Postgraduate Diploma, the opportunity exists to convert to a Masters in Creative Commercial Communications, if the learner chooses to do an additional 30 credits (consisting of a Research Methods module at 5 credits and a Consultancy Project at 25 credits).
MSc Top-up programme is also open to graduates of the Postgraduate Diploma in Advertising and Digital Communications.
CPD COSTINGS -
- COST PER CPD MODULE - IAPI MEMBER €500 (€1,200 non member)
- COST PER PG DIP (6 PCD's in single academic year) - IAPI MEMBER €2,250 (€6,000 non member)
MSc. COSTINGS -
- COST PER MSc. TOP UP - IAPI MEMBER €3,000 (€3,500 non member)
For further information, please email keith@iapi.com
FOR COURSE BOOKINGS PLEASE CONTACT -
