Covid-19 has accelerated demands for a better skilled workforce. Are you ready?
Covid-19 has accelerated demands for a better skilled workforce. Are you ready?

The need for accredited education and qualifications across the Creative Commercial Communications industry has been highlighted for several years now and we are delighted to offer this tailored educational opportunity for the first time for our sector.

We feel that there is no better time for you to take up this challenge and for this reason, IAPI are heavily subsidising this programme, saving our members thousands of euros against the standard academic fees. (see below)

This programme is the result of a unique partnership between TU Dublin and IAPI and has been developed with extensive contributions from both industry and academia.

It is entirely modular which means that you can simply take one or more Modules, or, you can take the full suite to gain a Postgraduate Diploma in Commercial Creative Communications with classification of Distinction, Merit Grade 1 Merit Grade 2 and Pass.

IMPORTANT: If you have 5+ years' experience, and you wish to take up the full PG Diploma syllabus, you are exempt from Module 1 (already underway) and can commence your PG Dip at Module 2, starting on 13th April.

FOR MODULE 2 BOOKINGS OR TO REGISTER FOR YOUR PG DIPLOMA PLEASE CONTACT:

Dr. Rosie Hand HERE or Emma Sweeney HERE before 9th April 2021.

Module 1: Contemporary Marketing & Communications 15th Feb - 25th March
Module 1: Contemporary Marketing & Communications 15th Feb - 25th March

This advanced module provides the learner with an opportunity to develop a critical understanding of the conceptual and practical elements which underpin the field of marketing and communications. With this understanding of contemporary marketing, the agency sector is much better placed to provide meaningful and relevant media and communication solutions for brand owners.

We are delighted to be able to announce the guest speakers for this first module -

  • Mark Brennan, Head of Marketing - AIB (Brand Agility in a turbulent business environment)
  • Laura Costello Senior Strategist, Purpose & Planet - Thinkhouse (Brand Activism)
  • Lynn Brennan - Business Director - OMD (Irish & International Media Landscape)
  • Stha Banks - Head of Paid Social - Core (E-commerce)
  • Ruth Cosgrove - Group Marketing & Communications Director - Smurfit Kappa (Sustainability)
Module 2 - Communications, Planning & Effectiveness 13th April - 20th May
Module 2 - Communications, Planning & Effectiveness 13th April - 20th May

This module is focused on furthering your education and understanding of the strategic planning process including: analysing the client brief; understanding the consumer mindset and the marketing context; research and analysis; expressing insights and propositions; exploring creative strategies; measurement and effectiveness and the future of communications planning.

This is a must for anyone in the industry who wishes to increase their value to their agency, their team and their clients’ business.

Irish Creative Communications industry already has a good reputation for strategic thinking and consumer understanding and by providing this module to more people across the industry, we have the opportunity to become world-class in this area.

Dr. Rosie Hand, Programme Director: MSc. Advertising & Postgrad Diploma Advertising and Digital Communications, is the lead academic for this module. We’re also delighted to announce our stellar list of guest practitioners who will be presenting to students as part of the module. The topics and speakers for this programme are as follows :

Course Schedule

DAY 1 - 13th April (11am - 12pm) - Think Like A Planner / Exploring the Client Brief (Aoife Murphy - BOYS + GIRLS & Chris Cashen, Mindshare)

DAY 2 - 14th April (11am - 12pm) - Understanding Consumers & the Market (Jan Richards - IRISH LIFE)

DAY 3 - 15th April (10am - 11am) - Research & Analytics - Processes & Tools (David Fanning - ESB)

Day 3 - 15th April (11am - 12pm) - Expressing Insights & Propositions (Sheila Cunningham - DIAGEO)

DAY 4 - 16th April (10am - 11am) - Exploring Creative Work and Creative Strategies (Chloe Hanratty - PUBLICIS)

Day 4 - 16th April (11am - 12pm) - Measurement, Evaluation and Effectiveness (Emily Ellis & Rebecca Priest - MCCANN LONDON)

MID WORKSHOP - 5th May - Creative Brief Development (Jonathan Kirk)

FINAL DAY - 20th May - Good Morning World - Lessons for Planners (Rory Gallery - SPECIAL GROUP, NEW ZEALAND)

The 6 CPD Programmes at a glance
The 6 CPD Programmes at a glance

CPD 1 - Contemporary Marketing & Communications - details above.

This advanced module provides the learner with an opportunity to develop a critical understanding of the conceptual and practical elements which underpin the field of marketing and communications. With this understanding of contemporary marketing, the agency sector is much better placed to provide meaningful and relevant media and communication solutions for brand owners.

CPD 2 - Communications Planning & Effectiveness - details above.

This module builds on the learner’s knowledge gleaned in the CPD contemporary Marketing and Communications module and provides learners with both a theoretical and practical perspective of communications planning and effectiveness. It considers the context, the strategic thinking and the creative processes involved in developing an effective brand communications strategy.

CPD 3 - Creative Thinking in Commercial Communication - details to follow.

The Creative Thinking in Commercial Communications module is designed to explore the diverse facets of creativity and creative work. Drawing on the psychological theories of creativity and interdisciplinary collaboration, the module explores the characteristics, traits, skills and competencies associated with creativity.

CPD 4 - Cross Platform Communications - details to follow.

This is a transformational period in the short history of the creative commercial communication industry. Whilst many communication principles remain the same, technology and platforms are changing the way we communicate with people. Two way conversations, precision targeting and fresh technologies are allowing for deeper and richer storytelling. Consumers now have greater control over how, where and what content they choose to consume, which is raising the bar for advertisers demanding more innovation and creativity than before.

CPD 5 - Insights & Analytics - details to follow.

Communication and media planning is a data rich environment and deploying effective and sophisticated analysis tools is part of the remit of the modern communication and media planning analyst. Being conversant with, amenable to and comfortable with the usage of analytics to extract insights and drive decisions is going to ensure the strategic fit and role of the communication and media planner in the modern organisation. Being able to bridge the gap between technical analyst and the traditional media planner confers a differentiating advantage to the learner.

CPD 6 - Leadership in Commercial Creativity - details to follow.

This course is concerned with facilitating an understanding of and ability to apply leadership theory and best practices in work roles. The module will deal with Leadership Theories with particular focus on challenges faced by, and expectations on leaders in a contemporary context.

MSc option & COSTINGS
MSc option & COSTINGS

After completion of the Postgraduate Diploma, the opportunity exists to convert to a Masters in Creative Commercial Communications, if the learner chooses to do an additional 30 credits (consisting of a Research Methods module at 5 credits and a Consultancy Project at 25 credits).

MSc Top-up programme is also open to graduates of the Postgraduate Diploma in Advertising and Digital Communications.

CPD COSTINGS -

  • COST PER CPD MODULE - IAPI MEMBER €500 (€1,200 non member)
  • COST PER PG DIP (6 PCD's in single academic year) - IAPI MEMBER €2,250 (€6,000 non member)

MSc. COSTINGS -

  • COST PER MSc. TOP UP - IAPI MEMBER €3,000 (€3,500 non member)

For further information, please email keith@iapi.com

FOR COURSE BOOKINGS PLEASE CONTACT -

Dr. Rosie Hand HERE or Emma Sweeney HERE