The final CPD in the IAPI / TU Dublin Post Grad Education Programme is focused on honing your abilities and understanding of the skillsets required for Leadership in Commercial Creative Communications. This course is concerned with facilitating an understanding of, and an ability to apply leadership theory and best practices in work roles. The module will deal with Leadership Theories with particular focus on challenges faced by, and expectations on, leaders in a contemporary context.
DON’T FORGET, you need 5+ years industry experience to participate in this module if you did not take part in CPD 1 - Contemporary Marketing & Communications.
This leadership course focuses on an overview and comprehension of:
- The inter-relationships between other business functions and processes which support and underpin creative commercial communications;
- Defending materials that articulate ideas, insights, analysis and policy to peer and practitioner audiences, using cutting-edge technology;
- Interpersonal skills of effective listening, negotiation, persuasion, and presentation;
- A capacity to participate, collaborate and, if charged, direct in complex team environments;
- and a critical understanding of the general ethical implications of job roles and responsibilities in a business and wider societal context.
This programme is available as a stand alone CPD course. This course will run for three days from Thursday the 20th to Saturday the 22nd of January 2022.
Dr. Serge Basini, Senior Lecturer in Behavioural Science in the College of Business, TU Dublin, is the lead academic for this module.
We’re also delighted to announce our stellar list of guest practitioners who will be presenting as part of the module including:
- Deirdre Waldron, CEO, TBWA/Dublin - Leadership in the Future
- Tony McPoland - Board Governance
- Michael Clancy, Chief Operating Officer, Core - Persuasion & Negotiation
- Jason Nebenzahl, CEO, Omnicom Media Group - Leadership Journey
And many more to be confirmed shortly on the below topics :
- Board Governance
- Crisis Management
- Diversity & Inclusion in Leadership
- EQ for Leadership
You can register for this CPD now via this link or for more information, please email keith@iapi.com
Dr. Serge Basini is a senior lecturer in Behavioural Science in Technological University Dublin. He is a registered qualified psychometrist with the British Psychological Society (RQTU) and the European Federation of Psychologists Association for Work and Organizational assessment (EFPA). In addition to extensive teaching experience nationally and visiting professorships internationally, he supervises research at undergraduate to doctoral level. He is co-chair of the IPA Irish Doctoral colloquium and conference committee member of European Conference on Research Methodology for Business and Management Studies. He has served as external examiner to Dublin City University, National College of Ireland, the Irish Management Institute, the Marketing Institute of Ireland, IPA, University of Corvinus, Hungary and VSE Prague.
He has published and presented nationally and internationally on topics such as the meaning of working, absenteeism management, flexibility in the Irish labour market, parent-child purchase relationships & pester power, and enhancing quality in qualitative research. In the last 25 years he has worked with companies such as VHI, IAA, Musgrave Group, DAA, ICOS on their management development programmes. His current research interests include Interpretative Phenomenological Analysis, Absenteeism, Female Entrepreneurship and Feminist Phenomenology, Mentoring and Leadership Development, Migration generational experience, AR/VR in Cancer Patient Care. Away from work, he is a keen road and mountain cyclist, advanced scuba diver, guitarist, golfer and holds a black belt in taekwondo.
NEO is recognized internationally as a gold standard for personality assessments and provides a detailed personality description that can be a valuable resource for a variety of professionals. The NEO is a concise measure of the five major domains of personality, as well as the six traits or facets that define each domain. Taken together the five domain scales facilitate a comprehensive and detailed assessment of normal adult personality.
The reports the participants receive aims to enhance their understanding of how personality helps and hinders in developing leadership competence. It explores appetite for leadership, the style of leadership thinking to which they are temperamentally most suited, and how aspects of natural style can increase or reduce both general effectiveness as a leader and potential effectiveness in dealing with specific leadership tasks.
A receipt has been emailed to the billing email provided.
Add to Calendar 2022-01-20 09:30:00 2022-01-22 16:30:00 Europe/Dublin CPD 6 - Leadership in Commercial Creativity This CPD course is the 6th and final module n our Commercial Creative Communications education programme brought to you by IAPI and TU DUBLIN. IAPI info@iapi.com
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Add to Calendar 2022-01-20 09:30:00 2022-01-22 16:30:00 Europe/Dublin CPD 6 - Leadership in Commercial Creativity This CPD course is the 6th and final module n our Commercial Creative Communications education programme brought to you by IAPI and TU DUBLIN. IAPI info@iapi.com