IAPI, the professional body for the commercial creativity and communications industry in Ireland, joined the Effie network in 2019, to expand its celebration of Irish creative and marketing effectiveness onto a global stage.
Founded over 50 years ago, Effie is a global symbol of achievement within the industry. Effie Worldwide stands for effectiveness in marketing, spotlighting ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. Its mission is to lead, inspire and champion marketing effectiveness globally.
Charley Stoney, CEO, IAPI said “IAPI and our sponsors An Post Commerce, ESB, and RTÉ Media Sales are thrilled to publish this, our second collection of Effie Awards Ireland winning case studies. IAPI would like to thank all the entrants for their participation, and for allowing IAPI to publish this comprehensive body of work, demonstrating the very best of creative effectiveness within the Irish market.”
The case studies included in the publication provide you with the public information that the 2023 Effie Awards Ireland winners compiled for their case entries. Some information/results have been redacted for confidentiality reasons. The 2023 Effie Awards Ireland Case Study Booklet is available here>>
Tom Kinsella, Managing Director, Homes at AIB Group and Effie Awards Ireland Jury Chair added “This booklet serves as an educational resource for all those that wish to follow best practice in marketing effectiveness. The focus on marketing effectiveness must be consistent and omnipresent in marketing departments and agencies in order to build brands and contribute to the growth of the Irish economy.”
Effie Awards Ireland are now open for entries.
Submit your entry by Tuesday 21st May and you'll save 44% on your entry fees. Final entry deadline is Tuesday 25th June.
For more information, visit effie.org/ireland or email katherine@iapi.com.
