The fourth in IAPI's series of MEDIA FOCUS events - co-hosted with Learning Waves and Choose Radio on the power of radio with Niamh O'Shea, Trading Manager in RTÉ Media Sales and Brian McCarthy, Sales Director of urbanmedia.
You can view Choose Radio's previous session online here.
This session demonstrated why you should #ChooseRadio as part of a media plan, including:
- How radio works for brands
- What results it can generate
- How to plan an effective radio campaign
- How radio can fit within a media strategy
- How radio can compliment other media
- Things to consider when planning a spot or non-spot campaign
Niamh O'Shea
As Trading Manager in RTÉ Media Sales, Niamh manages the trading, pricing and negotiation across all media for a portfolio of clients and agencies. Niamh joined RTÉ in 2010 as a Radio Account Manager, she became Radio Sales Manager in 2014 and when RTÉ integrated all media sales teams in 2018 she joined the Trading Team and worked across TV, VOD, Radio, Digital and print. Niamh has over 15 years of experience in media with roles in media agencies, IRS and RTÉ and is RTÉ's representative on Choose Radio.
Brian McCarthy
Brian is Sales Director of urbanmedia, the Irish media sales house owned by Wireless, one of the largest UK and Ireland radio groups and part of News UK. Having joined the company in 2003, Brian became Sales Manager in 2008 and Sales Director in 2010 and was part of the team that launched the UTV Radio Solutions urban access package that changed how radio is bought in Ireland. In 2016 he led the rebrand of the sales house to urbanmedia with a bigger focus on digital audience to help complement the traditional radio audiences. He’s also been responsible for delivering effectiveness case studies in the Irish market showing how effective radio can be for building brand awareness, purchase intent and sales growth for clients. Brian has an MSc in Business and Leadership from the UCD Smurfit Business School and is a member of the ChooseRadio initiative which has been set up to promote the Irish radio industry.
