The first in our series of MEDIA FOCUS events co-hosted with Learning Waves and Choose Radio, we were joined by Katharine Wolinska, Partnership & Solutions Manager with Media Central and Neil Mac Dermott, Head of Sponsorship & Solutions at Media Central for an insightful hour on the power of RADIO.

IAPI will also be hosting OOH, CINEMA, and NEWS BRANDS sessions in the coming months but first up was RADIO.

Click here to download the PowerPoint slide deck from this webinar, If you have any problems accessing it, please email katherine@iapi.com

Speakers
Speakers

Katharine Wolinska is the Partnership & Solutions Manager with Media Central, working on all large partnerships across station brands within the Media Central portfolio including Today FM, Newstalk, Off The Ball, 98FM, Spin1038, Spin Southwest, Beat, iRadio and Classic Hits. With over 8 years’ experience working in Irish media, working across radio, digital and print, Katharine has particular knowledge in developing and managing innovative and creative multi-platform campaigns for clients. In her current role she works collaboratively with both agencies and brands directly to devise and deliver best-in-class 360 partnerships working with clients such as Mondelez, Vodafone, Bank of Ireland and Audi.

Neil Mac Dermott is Head of Sponsorship & Solutions at Media Central. Media Central is home of some of Ireland’s best known media and entertainment brands and is responsible for all commercial agency business for brands including TodayFM, Newstalk, 98FM, Spin1038, Beat, iRadio NE, iRadio NW, Spin Southwest & Classic Hits, and Off The Ball. With over 15 years in the audio and digital business, Neil was involved in the creation of Media Central in 2014 and has been instrumental in building the Solutions offering across the Media Central portfolio that has seen Media Central deliver creative solutions that resonate with both brand and audience. With a strong commitment and passion for creative commercial content, Neil has overseen multi award-winning partnerships with clients such as AIB, Coca-Cola, Heineken, Jameson, Universal and Vodafone.

Katharine Wolinska
Katharine Wolinska
Partnership & Solutions Manager with Media Central
Neil MacDermott
Neil MacDermott
Head of Sponsorship & Solutions at Media Central