IAPI are thrilled with both the volume and quality of entries for their inaugural Effie Awards Ireland programme. Round 1 judging is underway with 96 entries, nearly double that of the entries received for ADFX in 2018, the last marketing effectiveness awards held in Ireland.

The judging took place in Dublin with a mix of virtual and in-person jury members, overseen by Damian Devaney, Chairman of the Effie Awards Ireland Jury.

“Given the fact that really effective creativity can have a powerful and sustainable impact on a company’s performance, it’s timely that IAPI have introduced the Effie Awards process to Ireland. The process is proven, well-structured and prioritises effective creativity with an onus on submissions to clearly demonstrate the business impact of their creative work. We’ve recruited an excellent panel of judges and we’re looking forward to celebrating the very best of Irish advertising at the end of the judging process”, says Damian.

The second round of judging will take place at the end of the month with winners announced on 23rd September at the Effie Awards Ireland ceremony. To learn more about the Round 2 judges, visit iapi.ie>>

“Effie is the ultimate test for marketing efficiency, it is an exclusive club full of best class marketeers and campaigns," said Anna Putts, Brand & Content Director, HBO Europe judging virtually from Poland. "To be part of the first edition of Effie Awards Ireland makes me very proud and great to see so many amazing entries.”

Kathryn Jacob, OBE, CEO, Pearl & Dean joining the jury via video link from London said “The Effies was an intoxicating mix of learning from my fellow judges, reading about exceptional work on behalf of clients and a fascinating insight into the dynamic Irish market. It was a complete pleasure to be part of the team."