Acts of Kindness
Acts of Kindness

Christmas brings out the best in all of us and this year, Woodie’s and Rothco, part of Accenture Interactive, show us how we can all look out for one another with simple acts of homemaking.

“If ever there was a year to make small improvements to your home, this is it," said Shay Madden, Creative Director at Rothco, part of Accenture Interactive. "And if ever there was a Christmas to look out for one another, this is the one. In this Woodie’s campaign we show how a simple act of home improvement becomes a beautiful act of kindness from one neighbour to another.”

It’s no surprise that we’ve gotten a lot closer to our homes this past year and to the comfort and security they provide, which means we’ve been finding new ways to love where we live. Home improvements are no longer seen as chores. Because acts of homemaking are seen as acts of kindness for yourself and those you love. And it’s not just our homes we’re getting more acquainted with, our communities are getting even closer too. All over the country it’s clear to see that the kind and thoughtful spirit of our neighbourhoods is alive and well.

The film was shot over two days on a street aptly named Ebenezer Terrace. Rothco worked with renowned director, Zak Emmerson and production company Butter to bring this heart-warming story to life.

The campaign is being supported by a high impact 360 media strategy developed by Mindshare and Wolfgang Digital. The advert itself will be supported across multiple channels including TV, VoD platforms and social media, while other elements of the ‘Acts of Homemaking’ campaign will be live across radio, digital audio and regional print.

“As we all spend more time at home this Christmas, we wanted to deliver a media execution that ensures this story reaches all the homemakers of Ireland in impactful environments, no matter where they live, while also ensuring the role of Woodie’s in the ‘Acts of Homemaking’ are brought to life.” said Peter Flanagan, Business Director at Mindshare.

The film tells the story of an elderly woman - Mrs. Higgins. She’s the matriarch of her community, loved by her neighbours and known for her creaky front gate falling off at the hinge. As her neighbours decorate their homes for the festive season, an unexpected character does something special for Mrs. Higgins. At the heart of this ad, you’ll find a beautiful demonstration of Woodie’s core belief that homemaking is truly for everyone, no matter who you are or where you live.

The story reflects how communities across Ireland are looking out for one another. Ultimately, these meaningful gestures show us that gifting doesn’t have to be about material items this year, it can be an act of kindness, an act of love or even a simple act of homemaking.

This caring mentality continues instore where customers can choose a free neighbourly Christmas card from a selection of designs. It’s a thoughtful gesture from one neighbour to another that simply offers a helping hand over the Christmas period, should they need it. So, this year, Woodie’s reminds us all what it truly means to be a caring neighbour.