Havas has partnered with Valeo Foods to create a new TV campaign for Batchelors called ‘My Dad’. Shot in the area surrounding the Batchelors factory in Cabra, the ad focuses on two boys’ playful game of one-upmanship on their journey home from school and illustrates that both Batchelors and the Cabra community are ‘Full of the Good Stuff’.
"The people who live in Cabra are fiercely proud of Batchelors and this provided great inspiration for the campaign" says Creative Director Adrian Fitz-Simon. The ad was directed by Sam Huntley through H2. Adrian continues, "The script required a semi-documentary feel and Sam has a brilliant way of directing kids - a lightness of touch that allows their natural personalities to shine."
"The entire team in Valeo Foods is incredibly proud of the quality of the product produced in our Cabra factory," said Claire Allen, marketing manager for grocery at Valeo Foods.
"We have colleagues whose families have worked there for generations. We collaborated closely with the team in Havas to develop a strategy and creative execution that showcased the best of Batchelors."
