Three announced a fresh live music initiative to help promote and connect the best upcoming and emerging talent to new opportunities and fans across Ireland.

City Stages is designed to support the next generation of Irish musicians, currently performing on city streets, to progress their careers to the biggest stages in the country. Launching at Three’s Cruises Street store in Limerick on Saturday, November 26th, City Stages will feature a line up comprising of some of Ireland’s most popular buskers. The custom built stage will host a line-up of artists from 12pm with a very special guest headline performance, to be announced. City Stages will return to Limerick in January and will tour Ireland over the coming months, providing a platform for buskers and emerging musicians to perform to new audiences and promote their music, taking artists from the smallest stages to the biggest ones. Applications to perform are now open at

Those chosen to perform will be given their own dedicated performance slot and recorded content of their performance in addition to access to a series of mentoring masterclasses led by a panel of Irish music industry professionals.

The mentorship will provide the burgeoning musicians with information on everything they need to help progress their music careers, from advice on management and booking live shows to increasing their fan base and pitching their music to media.

The City Stages initiative is supported by Sony Music Ireland and AIM Ireland as well as City Stages ambassadors such as local Limerick hip hop collective Narolane and broadcaster Tracy Clifford. City Stages will also offer artists the opportunity to step up from the streets to the bigger stages, opening for established artists in Irish and International music at some of Ireland’s most well known and loved venues such as 3Olympia and 3Arena.

Speaking on the launch of City Stages, David Ward, Interim Director of Marketing commented: “We are excited to launch City Stages in Limerick and bring this unique activation to life. Music has always been an important part of Three’s DNA and we are thrilled to support new talent in this stage of their careers, providing them with the tools and opportunity to take the next step in their journey. We look forward to seeing some of them one day headline venues such as 3Olympia and 3Arena.”

AIM Ireland CEO Gill Dooley added “Three Ireland are part of AIM Ireland’s Friends of Programme, so we are delighted to be able to support with this initiative. Our mission with AIM Ireland is to promote growth, awareness and opportunities for the independent music industry. It is therefore encouraging to see brands such as Three offer their meaningful support in helping to nurture the next generation of music talent from this country. This is a great platform for the pipeline of talent that our members so often end up working with as the artists career develops.”

God Knows of Limerick collective Narolane who are music ambassadors for City Stages also commented: “It is great to see this innovative idea launch in Limerick City. Three’s City Stages project will help to shine a light on local artists. Limerick has such a wealth of talent doing amazing things and we are excited to see what this campaign could do for their careers and provide guidance as they progress to the next level.”

Speaking about City Stages, broadcaster Tracy Clifford included “Ireland is experiencing an exciting time with music and initiatives like this can only help to bring new amazing talent to the fore. I’m delighted to be on board to help discover these new acts and look forward to seeing those artists soon on bigger stages”

Finally, Annette Donnelly, MD of Sony Music Irelandcommented “Ireland’s city streets have given us some great artists over the years and Sony Music are excited to be a part of City Stages.”

City Stages is part of Three’s commitment through their All For Musicpositioning to support and nurture new and exciting musicians in Ireland and help them to grow their careers from the smallest stages to the largest. As sponsors for some of the country’s biggest venues such as 3Arena & 3Olympia, as well as Electric Picnic, Three can offer unique opportunities to Ireland’s burgeoning talent. ‘All For Music’ is built around the collective experience of the enjoyment we get from music, the way we connect with people and how it is celebrated. This depth of connection is the reason that we love it so much, both as individuals and as a brand. This togetherness is why Three are ‘all in’ on music.

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