A new campaign for online property site Myhome.ie goes live on radio, press and digital across the country this month. It was developed by the creative advertising agency Bloom,who won the account after a competitive pitch in 2020.

“There is a big difference between a house and a home” says Joanne Geary, Managing Director of Myhome.ie. “A house is just a place to store your stuff and keep you dry when it rains. Whereas your home is the special place where you can feel most comfortable, where you can truly relax. Whether they are moving, buying or renting we’re all about helping people to find a home rather than just a house. The clue is in the name. Bloom have brought this position to life in this campaign.”

“We are delighted to be working with Myhome.ie. This is our first national campaign with them” said David Quinn, Managing Partner at Bloom. “We have built up to it following a series of regional campaigns in Waterford, Limerick and Cork over the last year. This is a competitive market place and we want to position Myhome.ie as the place to go to when you’re looking for a home not just a house.”

Myhome.ie is a part of the Irish Times group