Ahead of St Patrick’s Day this weekend, new research released from Kahlúa, the world's number one coffee liqueur brand* found that almost 70% of people admit to wanting to order a delicious cocktail at the bar, but end up ordering an alternative for fear of judgement amongst other reasons.**
This year, Kahlúa is encouraging you to celebrate St Patrick’s Day your way this year, rewarding those who go against the grain by ordering what they really want. Teaming up with iconic Dublin pub Hogans on Fade Street, Kahlúa has you covered and the first round of Kahlúa Espresso Martinis is on them. Hogans will be serving 100 complimentary black and creamy Espresso Martinis on a first come, first served basis from 1pm this St Patrick’s Day (1 per person – over 18s only). So ándale to the bar! Always remember to celebrate responsibly.
Ex-Ireland professional rugby player Rory Best, who has teamed up with Kahlúa, says: “As an ex-professional rugby player, there’s a particular pint I’ve always been associated with and whenever I go to the bar, people assume they know what I want to drink… It's true, there’s nothing quite like a cold, black and creamy beverage on St Patrick’s Day, but for me, it’s got to be a Kahlúa Espresso Martini. I’m proud to stir things up with Kahlúa this St Patrick’s Day, encouraging everyone to celebrate in their own way, whatever they want to drink – Feliz St. Patrick’s Day.”
*Source: According to IWSR 2022 Kahlúa sells 1.8m cases, topping the coffee liqueur category charts.
**Based on an online a nationally representative consumer study of adult spirit drinkers, undertaken in February 2024 by Bounce Insights.
Irish Distillers Marketing Director Ireland Jessica Lynn said “We want everyone to celebrate St. Patrick’s Day in their own way. Whether that’s a pint of stout, a dazzling espresso martini, or just a tall glass of water, to each their own. We say sláinte to everyone, no matter what drink you fancy! To add a little extra to the celebrations on March 17th we are partnering with Hogans to deliver something unexpected - a pop-up Espresso Martini bar and this year the cocktails are on Kahlúa.”
Kahlúa is on a mission to get drinkers to stir things up this St Patrick’s Day and have the drink their heart desires, a deliciously creamy, Kahlúa Espresso Martini.
This desire for contemporary approaches to traditional celebrations comes as more people seek to personalise occasions. With moments such as Galentine’s Day being recognised globally, it’s clear young adults are increasingly craving personalisation and want to stir up traditions, which is why Kahlúa has stepped in to save the day, encouraging everyone to enjoy their drink of choice this St. Patrick’s Day.
Made with Absolut Vodka, espresso and of course, Kahlúa, nothing quite beats a luxurious black drink with a light and creamy head. Create your own cocktail at home using the Kahlúa Espresso Martini recipe and tag @Kahlúa. Kahlúa is available to purchase in retailers and bars nationwide.
Hogans on 36 South Great George’s Street, Dublin 2 will be serving 100 complimentary Espresso Martinis on March 17th on a first come, first served basis.
Irish PR by Thinkhouse
