Brennans Bread, the Nation’s leading bread brand, has launched a new campaign aimed at increasing awareness and appreciation for the Irish language for Seachtain na Gaeilge . The campaign titled "Learning is better with Brennans" leverages cultural moments in time to teach viewers a few phrases that they can use in everyday life.

The campaign features a series of short videos highlighting viral moments such as Teresa Manion’s “Don’t Take unnecessary journeys”, Roy Keane’s “That’s his job” and the famous “Small and Far Away” scene from Father Ted. These videos have been recreated by popular Irish content creator Seamus Lehane in Irish! along with a tutorial on how to say the specific catchphrase!

These creatives are being shared on Brennans Bread's social media channels, encouraging followers to engage with the content and share their own experiences using the Irish language. As Ivan Hammond of Brennans Bread says, "We are thrilled to launch this campaign and help increase awareness and appreciation for the Irish language. By leveraging cultural moments and connecting with our audience on a personal level, we hope to create a meaningful and impactful campaign that resonates with viewers across Ireland."