Showrunner, the Entertainment and Culture hub of Verve, set up earlier this year by creative duo Sam Moorhead and Mikey Fleming, have just widened their audience with their first piece of branded content – a piece for Guinness GB called, “Plea for the TV”.

Plea for the TV'' is a way to help English, Scottish and Welsh rugby fans stuck in lockdown who won’t be able to flock to stadiums, friend’s houses, and pubs to watch the rugby. It’s a simple plea to the people they live with, who might have other ideas for the TV, asking them to hand over the remote.

“Tensions were bound to arise when the Autumn Internationals came around, and rugby and non-rugby fans were stuck in the same sitting room together. So we thought Plea for the TV was an entertaining and genuinely helpful way for Guinness to help rugby fans during lockdown,” said Sam Moorhead, Creative Partner in Showrunner.

Fans can tag whoever needs to hear the message in a number of impassioned video pleas on social media, which feature a rugby legend from each union. The videos star former Wales and Lions centre, Tom Shanklin; 63 time Scottish international, Jim Hamilton; and former English winger and current BBC pundit, Ugo Monye.