IAPI is proud to unveil the shortlisted entries for Effie Awards Ireland 2023 that have demonstrated exceptional creativity, strategy, and effectiveness in the field of marketing communications. These outstanding agencies, clients and brands showcase Irelands finest work, emphasising the power of innovative campaigns to drive results.
This year's Effie Awards Ireland have once again attracted a diverse range of submissions.
Those shortlisted have demonstrated their ability to leverage creativity and strategic thinking to achieve impactful results for their clients. The Effie Awards Ireland serve as a platform to recognise not only the creativity and innovation behind these campaigns but also their measurable impact on business objectives.
As the countdown to the 2023 ceremony begins, we congratulate the shortlisted entrants for their remarkable achievements. These agencies have demonstrated their commitment to excellence through campaign strategies that contributed to brand growth, consumer engagement, and societal change, making them exemplary candidates for the rare and coveted Effie honour.
“We’re lucky to have an exceptional group of judges again this year who have presided over some very powerful case submissions that have demonstrated effectiveness brilliantly. Big thanks goes to the participating agencies and clients who have worked hard to deliver high quality submissions. We wish them all the best of luck!” said Damian Devaney, Jury Chair for Effie Awards Ireland, Principal & Snr Partner, DSquared & TBV Global.
Mark your calendars for 20 October 2023, as the Effie Awards Ireland ceremony is set to take place at the RDS. The lunchtime awards ceremony promises an inspiring experience bringing together the most talented minds of our industry and culminating with the announcement of this year’s Effie Awards. Tickets for the Effie Awards Ireland ceremony will be available for purchase from today.
To reserve your spot for the Effie Awards ceremony click here>>
Charley Stoney, CEO, IAPI said; “This is a unique chance to celebrate the achievements of the industry's finest. As the official partner for Effie Awards in Ireland, IAPI is proud to host this event. Through our partnership, we work to strengthen our commitment to recognising excellence and driving results to bring growth and global recognition to the Irish industry. This wouldn’t have been possible without the generous support of our sponsors. IAPI extends heartfelt gratitude to An Post Commerce, DMG Media, ESB and RTE Media Sales who have made this celebration of creativity and effectiveness possible.”
The following agencies, clients and brand campaigns have been shortlisted for recognition across the following categories for Effie Awards Ireland 2023.
Entry Title: Lovely day for a Guinness
Brand: Guinness (Diageo)
Lead Agencies: AMV BBDO & PHD Ireland
Entry Title: The Early Bird Wins the Worm
Brand: ŠKODA Ireland
Lead Agencies: Boys + Girls & PHD Ireland
Entry Title: Outperforming the property market through power of brand
Brand: Glenveagh Homes
Lead Agencies: TBWA/Dublin & Core
Entry Title: The Early Bird Wins the Worm
Brand: ŠKODA Ireland
Lead Agencies: Boys + Girls & PHD Ireland
Entry Title: #ForUsAll How Ireland Vaccinated 96.1% of our population against COVID-19
Brand: HSE
Lead Agencies: Core & TBWA/Dublin
Entry Title: How the pandemic ushered in a new era of efficiency for Vodafone X
Brand: Vodafone X
Lead Agencies: Folk Wunderman Thompson
Entry Title: Art flourishes in spite of adversity
Brand: The Arts Council
Lead Agency: Bloom Advertising
Entry Title: How EPIC reframed how the world sees the Irish.
Brand: EPIC The Irish Emigration Museum
Lead Agency: The Public House
Entry Title: Give Better A Try
Brand: 123.ie Insurance
Lead Agency: Connelly Partners
Entry Title: How your pension could help save our planet
Brand: Irish Life
Lead Agencies: Folk Wunderman Thompson & Core
Entry Title: World's Strongest Women
Brand: Allianz Ireland
Lead Agency: F&B Huskies
Entry Title: Building a plant-based range from Dairy DNA.
Brand: Dairygold (Kerry Foods)
Lead Agency: Droga5 Dublin
Entry Title: Bringing Connected Living to Life
Brand: Three Ireland
Lead Agencies: Boys + Girls & Core
Entry Title: Selling phones starts and ends with Coverage
Brand: Three Ireland
Lead Agencies: Core & Boys + Girls
Entry Title: How Vodafone awakened a new category behaviour
Brand: Vodafone
Lead Agency: Folk Wunderman Thompson
Entry Title: Putting Northern Ireland on the Holiday Map and Driving GIANT Growth.
Brand: Tourism Northern Ireland
Lead Agency: BBDO Dublin
Entry Title: How EPIC set the record straight on who the Irish really are.
Brand: EPIC The Irish Emigration Museum
Lead Agency: The Public House
Entry Title: 100 Cyclists' Heartbeats Fuel WHOOP Growth
Brand: WHOOP
Lead Agency: Core
Entry Title : OUTBELIEVE: Sky's Sponsorship of Irish Women's National Football Team
Brand: Sky Ireland
Lead Agency: Core
Entry Title: World's Strongest Women
Brand: Allianz Ireland
Lead Agency: F&B Huskies and EssenceMediacom Ireland
Entry Title: The First Poster To Catch Lung Cancer
Brand: Marie Keating Foundation
Lead Agency: The Brill Building
Entry Title : Launching the KFC Chicken Fillet Roll
Brand: KFC Ireland
Lead Agency: Core
Entry Title: Unbundling the bundle
Brand: Vodafone
Lead Agency: Grey
Entry Title : Making a Big Difference With a Little Budget
Brand: Breast Cancer Ireland
Lead Agency: Core
Entry Title: World's Strongest Women
Brand: Allianz Ireland
Lead Agency: F&B Huskies
Entry Title : How Vodafone awakened a sustainable category behaviour
Brand: Vodafone
Lead Agency: Folk Wunderman Thompson
Entry Title : The Power of Play
Brand: LEGO
Lead Agencies: Boys + Girls & EXP Agency
Entry Title : Unfair City - Using AI to highjack the news
Brand: Dublin Simon Community
Lead Agencies: BBDO Dublin & Lobo US
Entry Title : An Post - How A Tin Man Inspired Ireland To Send Love At Christmas
Brand: An Post
Lead Agency: Folk Wunderman Thompson
Entry Title : Making meat thermometers a must have gadget
Brand: safefood
Lead Agencies: Folk Wunderman Thompson & PHD Ireland
Entry Title : Creating Our Future
Brand: Science Foundation Ireland
Lead Agency: Havas Dublin & Havas Media
Entry Title : Re-Imagine
Brand: Repak
Lead Agency: The Brill Building
Entry Title: A Very Effective Rebrand
Brand: Very Ireland
Lead Agencies: Boys + Girls & dentsu X Ireland
Entry Title: Going full trollies with GO FULL LIDL
Brand: Lidl Ireland
Lead Agency: Folk Wunderman Thompson & EssenceMediacom Ireland
Entry Title: Making a Big Difference With a Little Budget
Brand: Breast Cancer Ireland
Lead Agency: Core
Entry Title: Assuming Leadership in all electric
Brand: Volkswagen Ireland
Lead Agency: BBDO Dublin & PHD Ireland
Entry Title: From Members to Monsters
Brand: Irish League of Credit Unions
Lead Agency: Core
Entry Title: Selling out Christmas, constantly
Brand: The National Lottery
Lead Agency: Core
Entry Title: From selling products to creating a meaningful Masterbrand
Brand: Irish Life
Lead Agencies: Folk Wunderman Thompson & Core
Entry Title: Life's Simple Pleasures
Brand: Birra Moretti
Lead Agency: Havas Dublin and dentsu Ireland
