Shenda Loughnane takes on the IAPI Presidency at a “Pivotal Moment” in our industry.
Shenda Loughnane takes on the IAPI Presidency at a “Pivotal Moment” in our industry.

IAPI are delighted to announce that Shenda Loughnane, Group Managing Director of media group, Dentsu Aegis Network, will be taking the role of President of the Board from this November. Shenda’s appointment follows the end of Jimmy Murphy’s term as President when his six-year term on the IAPI Board came to an end. Jimmy is also a Director of full-service agency, Publicis Dublin.

“Jimmy has excelled in steering IAPI over the past two years. He has overseen several positive and highly strategic initiatives and we’d like to thank him enormously for his time and hard work, not just in the last two years but over the last six years he has served on the Board. Naturally, he will be missed.”, says Charley Stoney, CEO, IAPI. “However, the IAPI Board are fully confident that Shenda will continue to guide the organisation in the right direction and support our strategic goals and we’re greatly looking forward to working with her. Her track record of success is excellent and her experience of working in large media and digital organisations at home and abroad will provide IAPI with great insight into the evolving industry we support.”

Shenda joined Dentsu Aegis Network Ireland as Group Managing Director in April 2018. In this role, she is responsible for overseeing the Carat, iProspect, Vizeum and isobar brands as well as managing the data, strategy and new product development divisions of DAN Ireland

Prior to her return to Ireland, Shenda spent four years as Global Chief Strategy officer for iProspect, based in Germany. This role involved creating performance strategies for global clients as well as developing new solutions for iProspect in areas such as performance content, Commerce and Co-Op marketing.

Shenda has over 18 years of experience in digital advertising on both the media and creative sides of the business and a further 7 years in traditional advertising. Throughout her career, she has worked for media agencies such as Zenith and Havas in both the UK and across Europe.

Speaking about her appointment, Shenda comments, “IAPI has done significant work on behalf of the Irish advertising industry over the past couple of years. From initiatives that highlight the need for greater diversity in our business to campaigns designed to attract new talent, huge progress has been made. There is of course much more we can do, and these areas will continue to be a key focus for IAPI as we head into 2020.

But we are at a pivotal moment in our industry in many ways. While agencies are seeing growth, margins remain under pressure, attracting and affording talent is a perennial problem and we face new business challenges in areas such as the trend towards in-housing agency services.

And so, we also need to look at how we can support our agencies to improve business margins and drive industry growth. One of the key areas we will be looking at next year is how we can reduce the cost of pitching and winning new business, currently a considerable financial drain on agencies.

But we also need to look closely at how and where we attract new business. Ireland has some of the best advertising talent globally, and there is a huge opportunity for us to increase our visibility and presence at a global level and to attract global business to our market. This can be done through presence at global awards events such as Cannes or the recently announced Effie Awards Ireland, but also through building connections with global businesses on our doorstep.”