In what is set to be another rating success for RTÉ, the 12 part drama ‘Conversation with Friends’ is being sponsored by the Chilean wine brand Casillero del Diablo in a deal that was brokered by full-service agency, Javelin.
The wine brand has been an avid supporter of homegrown Irish dramas over the past four years. Sponsorships include 'Bood', 'Red Rock', 'Darkland' and most recently the global phenomenon 'Normal People'
Aoife Hofler, Director at Javelin commented; “Aligning CDD with Irish dramas has been hugely successful for us over the past number of years, helping to move the brand from #5 to #1 in the Irish market. In 2020 we ramped up our investment securing the highly acclaimed ‘Normal People’ which was a massive success delivering great business results. We are excited to now sponsor ‘Conversation with Friends’ which is set to be one of the biggest shows of the year”
According to Ruth Kennedy, Television Sponsorship Manager, RTÉ Media Sales: “After the hugely successful sponsorship of global hit Normal People on RTÉ, we are delighted to once again partner with Casillero del Diablo sponsors of the highly anticipated TV Adaptation of Sally Rooney’s first novel ‘Conversations with Friends’. With the same team onboard that brought ‘Normal People’ to our screens, it promises to be one of 2022’s stand out drama’s and we cannot wait for the premiere on RTÉ One, Wednesday 18
