Following months of lockdown restrictions, Ireland's builders were finally permitted to return to work on May 18th.

So to welcome them back Centra, the country's largest convenience store, wanted to reacquaint them with the foundations for a hard day's graft. Because if there's one thing Irish builders love... it's their much-missed breakfast roll and their briefly-gone-but-not-forgotten chicken fillet roll.

The spot was briefed, conceived, written, crafted and recorded all in less than 24 hours.