MCCP The Independent Strategy Agency takes Grand Prix at Marketing Excellence Award 2020 for their work for Department of Health, winning in both categories Public Policy & Social Research and COVID-19 and Implications for Brand Building.

MCCP’s winning entries were described by the judges as ‘guiding the tactical response to pandemic; it will have lasting and profound policy implications, as well as a lasting positive impact on the public’s relationship with the Department of Health.’

The Marketing Society Research Excellence Awards recognises the critical importance of market research and consumer insight in supporting and promoting marketing excellence, through thought leadership and a fresh exchange of ideas.

The MCCP team developed a bespoke agile research programme that fed weekly consumer insight to the Department of Health which informed decision making at the weekly meetings with NPHET and impacted the government’s daily communications plans, enabling them to evolve the governments’ approach to the Covid-19 outbreak and ultimately flatten the curve.

As Grand Prix winner, MCCP and the Department of Health will take a coveted speaker slot at ESOMAR Congress in 2021. Raising the profile of the marketing excellence that is delivered year-on-year on behalf of brands in Ireland.

Mary Sheahan, Insight Director and Research Lead, had this to say, “This was not regular research, but an opportunity to positively impact the health of our nation, at a time of real crisis. We are immensely proud of this work as a team and want to thank our client, Deirdre Watters, and the team in the Department of Health for being a true client partner on this, given all the constraints”.

Welcoming the news of the two category and overall Grand Prix win, MCCP chief executive and founder, Kay McCarthy said, “While we are delighted to have our work recognised for these awards, the real award for us is the impact of this work in delivering insights and shaping the strategy for our clients in the Department of Health, led by Deirdre Watters, Head of Communications, in keeping Ireland safe during the worst pandemic of our time. Getting recognition from the leading lights and peers in our industry is a welcome add-on especially in the year that was.”