Integrated creative agency, Marketing Network Group, has launched ‘Gift Back’, a social conscience campaign to encourage companies to gift their Christmas party funds to charity this year. Marketing Network Group are championing this campaign by developing a toolkit of creative assets to enable Irish businesses make a significant donation that would ordinarily have been allocated to a corporate Christmas party fund.
Everyone is feeling the pinch from Covid-19 but none more severely than Irish charities, and this is a time when their services are needed more than ever. ‘Gift Back’ is an opportunity to share the seasonal goodwill and lift the community up at Christmas.
“'Gift Back’ is our latest campaign launched under Marketing Network Group’s ‘Get Real’ corporate social responsibility initiative, said Managing Director of Marketing Network Group, Kieran Killeen. "‘Get Real’ aims to address current social issues through public information campaigns. There is huge power in marketing, and as an agency, we want to lead by example and encourage awareness, kindness and compassion in the build-up to what will be a very challenging festive season for everyone”.
Companies interested in supporting ‘Gift Back’ can access the creative assets from Marketing Network Group. The ‘Gift Back’ logo can be used across various company assets to create campaign awareness. The ‘Gift Back’ creative lockdown can be used by participating companies in their ezine, email signature and across social media channels to show they are supporting the campaign and encourage fellow businesses to follow their lead.
Charities can also use the tailored creative lockdown to encourage participation amongst their own stakeholders. Charities that are already on board include Blossom, Crosscare, ISPCC, Jack and Jill Children’s Foundation, Laura Lynn and Peter McVerry Trust.
Contact creative@giftback.ie / www.giftback.ie
