Vodafone Ireland has launched a new campaign which was created in collaboration with a number of Irish creatives across the country and made by JWT Folk.
Called “Together”, the campaign includes a TV and social ad that features comedian Michael Fry and Irish rugby star Robbie Henshaw.
The campaign highlights that at a time when people have never been more physically apart, they are still very much connected. Using the song ‘Come Together’ by The Beatles, the ad reminds viewers that from playing games, home schooling, practicing our sports skills, to chatting to parents and grandparents through technology, we are still together while staying apart.
Karl Waters, creative partner, JWT Folk says, “In the past few weeks we’ve all had to adapt with a new way of living and working. But as Irish people, we’ve all banded together and done our bit to make sure life goes on as normal, wherever possible. Our ‘Together’ networks campaign with Vodafone is no different. Different times required a different approach. And indeed, more than ever we needed everyone to come together to make creating and producing an advert remotely, possible. It has been the most collaborative production any of us have ever been involved with. Vodafone Ireland, JWT Folk, and directors, DOPs and content creators from across Ireland have all created this campaign, proving we can all still be together. All we need is a strong network to back us up.”
“Technology and connectivity is more important than ever as we all navigate through a new reality of life at home. Every business has a part to play as COVID-19 evolves, and we take our responsibility to our customers, people and partners very seriously. Here at Vodafone Ireland, providing the best network is vital in keeping everyone connected so those birthday celebrations, studies and social interactions won’t be missed. It’s so important to ensure we can celebrate the magic of these moments collectively as only together we can surpass these challenging times,” added Paul Carton, head of consumer brand, Vodafone Ireland.
The recruitment drive for Irish creatives to come on board received an overwhelming response, with 175 people from across Ireland sharing footage that accumulated to over 12 hours’ worth of viewing. Using Vodafone Ireland’s network, the agency brought this footage together to produce their most collaborative TV and social advert ever. The advert illustrates that the togetherness of our nation throughout the hardest times needs the strongest network.
JWT Folk have also developed this unique local currency to support Olympic and Paralympic athletes as part of Circle K’s ‘Here for Ireland’ sponsorship of Team Ireland.
The Local Currency is a technologically innovative programme that gives communities around Ireland a role to play in supporting Team Ireland, leveraging data, technology and community spirit in a way never seen before.
In Ireland, athletes who dream of competing at the Olympics or Paralympics have more than athleticism and qualification to contend with. With low levels of funding compared with many of their international competitors and training schedules and commitments taking up the majority of their time, many athletes struggle to stay afloat financially. And with the games now being postponed to 2021 due to the Covid 19 pandemic, this will only serve to exacerbate this struggle for our athletes.
The Local Currency is generated by the community to help fuel their local Olympic and Paralympic athletes. Utilising Circle K’s existing Play or Park loyalty functionality, it enables customers to collect points for themselves with the added functionality of generating unique ‘coins’ for their local Olympic and Paralympic athletes to spend on fuel, food and drink in-store.
To date, almost 90% of Team Ireland athletes have signed up and benefitted from this new currency already.
