IAPI, proudly announce the 14 exceptional young talents who are the winners of this year’s prestigious Irish Young Lions competition. After a rigorous selection process, these Young Lions emerged victorious, securing their place to represent Ireland on the global stage at the Cannes Lions International Festival of Creativity set to take place later this year in France.
Competing amongst 105 entries this year, the Irish winners showcased their creativity, skill, and dedication through two intense judging rounds across the seven categories: Design, Digital, Film, Media, PR, Print, and Young Marketers.
Their outstanding performances have earned them the title of champions and the opportunity to compete internationally.
The winners demonstrated their ingenuity and passion while working on a brief for this year’s charities - Children in Hospital Ireland and Threshold. Each team of two had 48 hours to respond to a brief for one of the two charities selected this year. Their innovative campaigns not only showcased their creativity but also their commitment to making a lasting impact for these charities.
“The exceptional creativity and dedication showcased by all of the teams in the category was nothing short of amazing. The talent displayed by these young creatives reflects a promising future for the industry. A huge congratulations to the winners. We look forward to welcoming you on board your flight to Cannes in June” said Amy Tumelty, Head of Social Media, Aer Lingus and 2024 Young Lions Sponsor.
“As always, there were some fantastic ideas for this year's competition, and it was difficult to shortlist and then award. The confidence shown by the teams that presented to the jury was also great to see. But the most visible indication that we are a changing sector was the number of young female creatives shortlisted - and winning. Ireland's advertising creativity is in good hands. Congratulations to all the winning teams and looking forward very much to working with the film team to bring their concept to life.” said Max Brady, Executive Producer, Pull the Trigger Ltd and 2024 Young Lions Sponsor.
Charley Stoney, CEO, IAPI said “The Global Young Lions competition in Cannes provides the stage for talented individuals to unleash their creativity, collaborate with peers from across the globe, and leave a lasting mark on the advertising industry. IAPI on behalf of the industry congratulate the Young Lions and wish them the best of luck as they embark on this exciting journey to Cannes. This wouldn’t have been possible without the support of our sponsors. IAPI extends gratitude to Aer Lingus, Business Post, Droga5 Dublin, Enterprise Ireland, Pull the Trigger, Sky Media Ireland, and Smurfit Kappa for their invaluable support. From engaging in the judging process to collaborating with IAPI on Young Lions events, our sponsors have played a pivotal role in supporting young talent and ensuring the success of this initiative once again.”
Huge congratulations to our winners. We will be celebrating the young lions over a glass or two of Rosé at the Winners Showcase in April, where they will take to the stage to showcase their winning work. More details on the winners showcase to follow in the coming weeks.
For more information on Young Lions competitions contact shreesha@iapi.com
The 2024 Young Lions winners revealed below, photographed by Patrick Bolger.
- Design Category: Amber Redmond, Designer & Paddy Collins, Designer, Slater Design
- Digital Category: Georgia Murphy, Strategist & Lorna Tutty, Senior Strategist, Droga5 Dublin
- Film Category: Hannah McGlynn, Studio Lead & Lucy Mortell, Copywriter, Publicis Dublin
- PR Category: Kelly Oglesby, Senior Account Executive & Meabh O'Mahony, Account Manager,Edelman
- Print Category: Jess Murphy, Copywriter & Jessica Newman, Art Director, Droga5 Dublin
- Media Category: Alexandra Jakljusina, Senior Account Manager and Tyla Nofal, Account Director, PHD Ireland
- Young Marketers Category: Emmet Mahony, Insights & Planning Executive and Lauren McKay, Senior Brand Manager, Diageo
Here's what the judges had to say...
"Brilliant work.The team really pushed everything in the right direction. I loved what they did with it and how everything is well thought of and had a distinct role in the brand universe. I love how they evolved the logo - it definitely brought differentiation to the CHI brand" said Carina Caye, Associate Creative Director, Droga 5 Dublin
Here's what the judges had to say...
"The campaign nails the digital brief with its incorporation of raising awareness, education, fundraising and delivery of diverse audiences and it lends itself to powerful digital activation across eCommerce, gaming and social and paid media" said Suzanne McElligott, CEO, IAB Ireland
Here's what the judges had to say...
“The simplicity of this entry and understanding of the brief beautifully managed to respectfully highlight both our clients, who take that often daunting moment to pick up the phone to call Threshold in their time of need regarding their home, a need that can be big and life changing or seemingly small, and our dedicated Services team who are there to listen, advise, and empower them with the next steps/words they need to ensure they are aware of their rights as renters.” said Aaron Healy, Fundraising Manager and Digital Content Specialist, Threshold.
Here's what the judges had to say...
"Very creative idea, clear concept and both strong presenters that brought the idea to life. The messaging was clear, I could see this activated easily across the country if they wanted to scale it and I loved the idea of hijacking the political conversation/narrative as part of the campaign online" said Louise Mc Mahon, Communications Manager, Three Ireland
Here's what the judges had to say...
"This was the one execution that hit me where it matters and made me smile. It was a really nice, simple idea that highlighted the effort of the amazing work that Children in Hospital Ireland does" said Liam Wielopolski, Freelance Creative Director
Here's what the judges had to say...
"A simple but effective concept that marries both Ikea and Thresholds passion and mission to highlight the importance of home, be it rented or owned" said Aaron Healy, Fundraising Manager and Digital Content Specialist, Threshold
Here's what the judges had to say...
" A disruptive, thought-provoking, beautifully simple idea that so effectively highlights one of the most important social issues in the country, executed in a way that only Guinness could" said Samuel MacDonnell, Executive Group Account Director & Head of New Business, Droga 5 Dublin
