COVID-19 Commercial Response Strategy
COVID-19 Commercial Response Strategy

As COVID-19 continues to spread, the majority of workers have being quarantined, shops are closed, which has resulted in many companies rapidly losing revenue.

In business this poses unique challenges with a mobility freeze, radically changing customer behavior and acute demand collapses.

In particular in these times our role as business leaders is to look ahead and initiate measures to keep our companies on track. This requires leaders to look beyond cost-cutting measures and do whatever possible to protect revenues and profit, whilst maintaining a long term view.

In this online seminar, Nicolai Broby Eckert, Partner at Simon-Kucher & Partners gives recommendations on the commercial measures you and your company can take though the COVID-19 crisis, including:

– How to execute commercial cost reductions

– How to defend against revenue decline

– How to protect profits with smart pricing

– How to adjust the commercial strategy

- How to prepare the operating model for new realities

– How to go from defense to offense