This week sees the launch of a new campaign in support of a major Irish innovation, that aims to reduce the risk of serious head injury in Rugby by reducing impact force to the heads of players by up to 75% compared to other rugby headguards on the market. The campaign will run on VOD, Social and Radio.
Creative agency Goosebump, developed the campaign called, Live For The Game. Creative Partner, Mark Nutley said, “This is a passion project. Not just because I love the game, but as a parent too. I want to see the game made as safe as possible, while protecting the physical contact element that makes the game so great. N-Pro does that”.
Goosebump’s Pat Hamill added, “There’s a misconception that it’s just the one-to-one head clashes that are the issue, head-to-ground contact can be just as dangerous. N-Pro unique design and technology allows players of all ages to fully commit to the game, with head protection that in no way hinders players ability to perform. As we say, it’s about the impact you’ll make, not the impact you take”.
N-Pro incorporates a unique technology called Defentex, according to N-Pro CEO Mark Ganly, “N-Pro has been designed to reduce the risk of injury to rugby players by efficiently managing head impact energy. No other rugby head gear offers this type of protection. Our R&D has been built upon rigorous scientific data, we continue to observe the performance of N-Pro and gather live match data from all levels of the game”.
