Verve|Showrunner’s “Where Is Mr Tayto” Campaign won big in the Mansion House last Friday with a win for Best in Social Media at the Spider Awards, Ireland’s longest running awards for digital excellence.
This PR and Social Media based campaign began in May last year, as the Tayto company took a big swing for the attention of the TikTok audience. The narrative had Mr Tayto disappearing mysteriously from his crisp-mascot duties and packaging, only to then reemerge on socials to kick off his unprecedentedly large, intercontinental journey to complete his bucket list.
The campaign was created by Verve|Showrunner, the Creative Content Agency within Verve, headed up by Sam Moorhead, Mikey Fleming and Jane Gray.
For anyone looking to check out more from the Where Is Mr Tayto Campaign, you can see the entire stream of content on Tayto’s detailed microsite whereismrtayto.ie or check out any of Tayto’s socials on TikTok, Instagram, Facebook and Twitter.
