Global Ad Trends: COVID-19 & Ad Investment

COVID-19 impact on global ad investment

WARC's Global Ad Trends report focuses on the impact of COVID-19 on global ad investment. Adspend is set to fall this year, but how will it affect you and when will we see a recovery?

To help you plan for 2020/2021, this month's report summarises the latest adspend projections by market, media and product vertical from WARC Data, alongside commentary from industry experts.

Global Ad Trends Sample Report

Findings in this report

Advertising investment is set to fall 8.1% – $49.6bn – worldwide this year.
This year’s downturn will be softer than in 2009, when the ad market fell by 12.7% ($60.5bn).

Internet advertising is set to record mild growth this year (+0.6%) at a global level.
Almost all product sectors will record a decline this year, with the most severe falls seen among travel & tourism (-31.2%), leisure & entertainment (-28.7%), financial services (-18.2%) and retail (-15.2%).