Covid-19 & Media
Covid-19 & Media

Ebiquity carried out an International study in May, covering the impact of the coronavirus pandemic on how clients were adjusting their marketing and media spends and their opinions on various topics.

Click the 'Ebiquity Survey 'Covid-19 & Media' box to read the full report.

Headline Findings:
Headline Findings:
  • Surveyed 40 brands between May 11-26 across 12 categories
  • Together they control over €160m of media spend of which 12 were amongst Top 20 Advertisers
  • 78% of Companies planning to reduce their media budget for the rest of the year. This is in-line with the Global Brand Survey
  • Budgets are expected to drop by 22% across the year v 28% for our Global survey
  • Brands expect to spend less on advertising – especially on brand building – while investing more in eCommerce and Tech


  • 60% of Marketeers are placing a high level of importance on maintaining SOV
  • 80% think data insights are “very or extremely important” now
  • Companies are generally satisfied with their data quality; a small share of brands rated brand performance, customer interaction, and media performance data slightly lower
  • In Ireland, Companies tended to be more satisfied with the role of their key partners in helping adjust to today’s market conditions