In the first major rebrand for the station in over 15 years, Dynamo have delivered a step change for the iconic brand ranging from new positioning, visual identity, brand tagline, hero brand world and guidelines.
While Newstalk's market leadership had grown and its content had evolved significantly over recent years, audience perceptions and the brand was not in tune with the product offering.
Following significant audience research and brand strategy development work by Dynamo, they have strengthened Newstalk's position and created a clear narrative, carving out a more compelling brand.
Based on the insight that "It's easy to present the facts, but it's difficult to shape opinion" Dynamo have created the on-air and consumer-facing brand tagline 'Conversation that Counts'.
The transformed visual identity includes a dual font logo and new creative asset which plays on the two elements of the 'Newstalk' brand name, while placing distinct emphasis on the TALK element of the brand which delivers personality, opinion, and unmissable moments.
The TALK element of the main logo will also be used as dynamic creative asset within the brand world to reinforce and reinvigorate the importance of talk and expressiveness to the brand. Supported by a fully refreshed visual identity crafted to deliver effectiveness and standout in social and digital environments, the brand is now truly fit for purpose.
Managing Editor of Newstalk, Patricia Monahan commented. ‘With already strong awareness, now was the perfect opportunity to refresh the Newstalk brand, evolving it to better reflect the product offering and position Newstalk as a more modern, dynamic and relevant media brand. The new look for Newstalk and brand tag line delivers on this and will be a key element in widening the appeal of Newstalk, making the brand more accessible and reaching new audiences’.
The new visual identity of Newstalk has been rolled out across all touch points and the new brand will be supported by a significant above the line marketing campaign launching in early June.
