Dentsu Group Inc. has announced that its international business Dentsu Aegis Network will now operate under the dentsu brand.
The international business will operate alongside its business in Japan and will unite more than 66,000 people globally within the dentsu brand. This will allow all dentsu employees to deliver on the group’s philosophy of true client-centricity through Open Teaming – the concept of all employees realising innovation for clients from anywhere.
This follows a transformational period for the international business, focused on simplifying its offer to deliver world-class services and integrated marketing solutions that are data-driven, tech-enabled and ideas-led, tailored around clients’ needs.
“Simplifying the companies name to Dentsu is a logical next step and signifies our group’s intention to unify our global entities and leverage all of our international & local assets to provide our clients with world class services and business solutions.,” said Liam Mc Donnell, Ireland CEO, Dentsu International.
This simplification has seen three lines of business established across media, CRM and creative, making it easier for clients to navigate its services and allowing them to win, keep and grow their best customers. This transformation has positioned dentsu international as the market leader for data, analytics and CRM.
The move marks a new chapter for the international business, following the arrival of Wendy Clark earlier in September as Global CEO. “This represents an important milestone in the evolution of our international business as we build on dentsu’s rich legacy of innovation and industry leadership along with the dynamic growth story of Dentsu Aegis Network. Our business provides our clients and our people with the best of both worlds, helping them to achieve meaningful progress against a backdrop of unprecedented change and disruption,” said Wendy Clark, Global CEO, Dentsu International.
