Over 118 teams of two took part in the 2020 Cannes Young Lions competition where they were briefed and the charities were revealed in the Dublin Convention Centre.

Following that, all 236 young talented young advertising professionals then went on to spend the weekend working on their creative solutions.

The charities that are benefit from this year’s competition are:

A Lust for Life, the chosen charity for the Film and Digital categories.

Competitors have been asked to raise awareness of how endemic mental illness is in Ireland and mobilise people to share their stories so it becomes increasingly destigmatized.

CyberSafeIreland which is the chosen charity for the Young Marketers, Print and Media categories.

The Young Lions have been asked to to encourage families to educate themselves on healthy online behaviour and raise awareness of online risks.

VOICE Ireland, which has been selected for the Design and PR categories. In these categories, the ask is that teams encourage consumer behaviours change in choosing loose products which will help build a more sustainable economy, reduce greenhouse gases, reduce the use of single-use plastics, and promote conscious consumption and improves our planet.

IAPI CEO, Charley Stoney said “this is one of my favourite days in the IAPI calendar when we combine the brilliant of young creativity with the ability to effect real change for the charities chosen. As it turns out the charities chosen this year have proven highly topical and will be front of mind for many of the contestants.”