Understanding the recent cultural shifts amongst Irish consumers and what it means for business and brands.

Join IAPI and member agencies MCCP and Edelman as they take you through the latest insights that will help you guide your agency and/or your brand through the coming months.

Michael Rekba shares 5 key shifts that will shape consumer behaviour and determine the emerging roles for brands to play based on from original and up to date Irish research from MCCP.

Darragh Rea looks at the latest results from the June Edelman Trust Barometer Special Report: Brand Trust in 2020 which show how in today’s landscape, brand trust is multidimensional, living at the intersection where personal and societal issues converge, and where words meet actions.

Michaal and Darragh explore the role of Brands going forward and look at some sectoral indicators as informed by both up to date and proprietary pieces of research.