Boys+Girls, was awarded a prestigious Yellow Pencil at the D&AD Awards 2021 in London for their work with Swim Ireland. The iconic Yellow Pencil – the only to be won by an Irish agency - was awarded in the Writing for Advertising category in Radio & Audio and the Graphite Pencil was awarded for Commercials Over 30 Seconds in Radio & Audio.
“This is a massive achievement for us. Only 63 Yellow Pencils were handed out across all categories, among thousands of entries from every leading agency around the world. Winning at D&AD is always exciting but to be awarded two pencils for our work with Swim Ireland, for a cause we truly believe in, is incredible,” says Rory Hamilton, Chief Creative Officer, Boys+Girls.
Rothco took home three Graphite Pencils and three Wood Pencils for its ‘Saylists’ initiative, a collaboration with Warner Music and Apple Music that uses a custom algorithm aimed at augmenting speech therapy for young people with speech difficulties.
“I am absolutely delighted that our work has received so many global creative awards recently," said Richard Carr, CEO of Rothco and Head of Accenture Interactive in Ireland. "The wins are a real reflection of the talent that we have at Rothco, part of Accenture Interactive, and they also showcase how Ireland is truly punching above its weight on the global creative stage.”
Boys+Girls
- Yellow Pencil / Writing for Advertising - Swim Ireland
- Graphite Pencil / Radio & Audio - Swim Ireland
To see the winning work, click here.
ROTHCO part of Accenture Interactive
- Graphite Pencil / Direct / Product & Service - Saylists
- Graphite Pencil / Digital / Use of Data - Saylists
- Graphite Pencil / Direct / Innovation - Saylists
- Wood Pencil / Digital / Use of Technology - Saylists
- Wood Pencil / PR / Entertainment - Saylists
- Wood Pencil / PR / Product Launch - Saylists
To see the winning work click here.
Boys+Girls were also awarded twice in the Caples Awards for Three and "The Connected Island"; A Silver in the Integrated category and a Bronze in the PR category.
The Caples Awards is an international advertising and marketing communications awards show managed by creative people for creative people to recognise and reward work that works.
Rothco picked up three golds and one Bronze awards. Two of the Golds were for its “Sleeping Flags” campaign in the Not for Profit and PR categories, while their other Gold came in the Innovation category for ‘Saylists.’
