Three Ireland launched a new TV commercial to announce the removal of all usage restrictions on their All You Can Eat data service, making Three the first and only network in Ireland to have truly unlimited data without any constraints.

This emotive spot, which features a grandad helping his grandson to hunt for a monster in his bedroom was written, presented, filmed, and produced entirely remotely.

Directed by Tom Merilion of Speers Films, from his home in France, it's a true testament of the power of data and connection. The cast, together with their families, shot their respective parts in their homes using custom-built self-shooting rigs.