B&A Consumer Confidence Report

A softening in consumer negativity is evident as hopes for a vaccine gather pace

Currently consumer confidence is at –71, which is a slight softening in negativity compared to –77 in September.

The latest figures also suggest a softening in personal income concerns and an improvement in ability to save, albeit both measures remain at very low levels (-24 and -12 respectively).

Given the timing of the research the most obvious factor fuelling the softening in consumer negativity is the positive developments in a Covid-19 vaccine. However, until a vaccine is widely available choppy waters lie ahead for consumer confidence.