Ad Net Zero Ireland are delighted to welcome their latest Supporters, Diageo, Repak, Davy, Piquant, Global Media & Legacy Communications. The initiative now has 58 organisations on board as Ad Net Zero supporters.
You can check the full list of supporters here and if you know of a business you think should join, let the ANZ team know!
Ad Net Zero have devised a guide to understanding advertising’s role in addressing the Climate Emergency.
This guide was devised using insights & tips drawn from our supporter base of
advertisers, agencies, media owners & tech companies since the launch of Ad Net Zero in the UK in November 2020. For the full report, please click here>>
Following the release of the Intergovernmental Panel on Climate Change (IPCC) Synthesis Report: Climate Change 2023 last week Ad Net Zero know that all industry, government and communities must take urgent action to reduce our carbon emissions in order to strive to reach the 1.5 degree target or life as they know it will be un-liveable for future generations. For more information on this, please read this article.
Knowing this Ad Net Zero is seeking commitment from all supporters to measure and set carbon reduction plans immediately.
Please read this interesting Report from Creedos & the Advertising Association for this new age of advertising here>>
On March 29th, AdGreen released their first ever Annual Review, to reflect on all that has been achieved since their launch in September 2020. The review shared their first official dataset for the advertising production community, presenting the carbon emissions generated by the 500+ projects completed in the carbon calculator during 2022.
You can access the annual review here>>
The launch session was held on March 29th, which is followed by three further focused sessions for Production Companies on April 18th, Creative Agencies on April 25th, and Brands on May 9th.
For more information & to register for these events, please click here>>
You can also register for their newsletter to be the first to hear news from AdGreen here>>
On March 8th, Ad Net Zero Ireland held a session for an Introduction to ISLA. For access to the deck, please click here. ISLA holds twice weekly demo sessions for the Trace Calculator. Book a Trace demo session here>>
The Trace platform helps you measure and minimise carbon at live, hybrid and digital events.
Sustainable events are more achievable with recommendations to shape decision making in planning stages.
For more information on ISLA Click HERE
#ChangeTheBrief Alliance
The #ChangeTheBrief Alliance is a not-for-profit partnership between agencies of every size and type – media, creative, design, PR – and their clients, learning and acting together to directly address the challenge of the climate crisis by promoting sustainability via every channel available to them.
The #ChangeTheBrief Alliance has the backing of Ad Net Zero. The Alliance helps Ad Net Zero members deliver on Action 5 of Ad Net Zero - Harness advertising’s power to support consumer behaviour change.
The Alliance provides all its members with an on-demand and face-to-face learning programme and community, offering insights and expert advice at a category level on how we can adapt our work to promote more sustainable choices and behaviours in line with a net zero world.
Current members of the Alliance include Havas, WPP, Omnicom, GroupM, Omnicom Media Group, MediaBrands, M&C Saatchi and OLIVER group. For more information, please click here.
Conscious Advertising Network
The Ad Net Zero Ireland team have been speaking with Harriet Kingaby from the Conscious Advertising Network on their great vision & solutions for the Climate Crisis in our industry. To learn more about the Conscious Advertising Network & their manifesto on sustainability, please click here.
To learn more about climate mis/disinformation, please click here.
Beyond the Climate Bubble is a report on Media Bounty’s research uncovering a huge untapped audience for ethical goods and services.
These ‘Persuadables’ believe in climate change and agree that making ethical swaps will benefit both themselves and their communities. But they’re yet to make the leap to shopping sustainability.
‘Beyond the Climate Bubble’ details the findings and uncovers what’s on these people’s minds, where their priorities lie and what they really think about sustainable products.
The report outlines 10 insights to help brands engage with these groups. You can download the report here.
Ad Net Zero Launches in USA
Along with the ANA (The Association of National Advertisers), the 4A’s (American Association of Advertising Agencies) and IAB, Ad Net Zero were delighted to launch Ad Net Zero USA on the 7th February, at the WARC offices in New York. The event was attended by more than 50 organisations who represent the market which holds 40% of the world’s ad spend.
Ad Net Zero USA is led by John Osborn, former CEO of BBDO New York and OMB USA. The immediate mission of the U.S chapter is to harness collective industry action to take the first steps to rapidly decarbonise.
It was also announced that the new U.S based group will have representation from many of Ad Net Zero's global members, including Cannes Lions, Dentsu, Google, Havas, IAA, Interpublic Group, Meta, Omnicom, Publicis Groupe, PubMatic, Reckitt, Unilever, WARC and WPP.
If you would like more information about Ad Net Zero USA, please see here.
Cannes Lions and the Ad Net Zero Hub
LIONS is the largest International Festival for those working in the creative industry. For the first time this year, the Festival is introducing sustainability criteria in every award entry. This is such an important step in the path to make every ad a green ad, as the LIONS team will be using the entry data to provide a benchmark report year-on-year for how the industry is making progress on embedding sustainability into its work.
This data will allow the Cannes Lions team, with Ad Net Zero input, to analyse the entries, see how and where the industry is taking steps to be more
sustainable, and open the debate about when and how this is further embedded as standard criteria in award entries.
For 2023 entries, this will be an optional question for information-gathering purposes only.
To help organisations prepare their entries, Ad Net Zero have created a Cannes Lions Ad Net Zero information hub to provide hints and tips for submissions which you can find here.
