For its 20th exhibition, the non profit organisation is creating a Responsibility Meeting Hall putting Sustainability at the heart of the Festival in the Debussy Foyer, with the support of the Cannes Lions.
In this unique location, visitors can discover the annual “Great Ads for Good” exhibition gathering the most creative ideas the industry has produced over the year in support of good causes, responsible behaviour and sustainable development. The exhibition presents four main themes (Environment, Solidarity, Human Rights and Education) through 92 campaigns created by 78 agencies from 38 countries for 76 advertisers.
Visitors are invited to vote for their favourite campaigns in the exhibition, either online on greatadsforgood.org from June 15 to 22, or on site from 20-22. The results will be announced during the ACT Tributes Celebration, on June 23 at 5pm at RTL Beach - CBeach, 45 Bd de la Croisette, Cannes, along with this year’s Champions of Good, recognising individuals that have played key leading roles in advancing social and environmental causes through personal contributions.
Also available in the Meeting Hall, their 20 years Anniversary collection “Two decades of data” showcasing 57 amazing campaigns created by 55 agencies for 44 advertisers from 37 countries that have marked the industry. Presented through data visualisations, the exhibition highlights key trends and portrays the stories behind the campaigns, enabling our industry to reflect on its progress and to keep moving forward. Thank you to the Havas NY team for coming up with such a creative way to look at 20 years of ACT Responsible. This special collection is also accessible on greatadsforgood.org.
IN THE COMPANY OF HUSKIES SHORTLISTED FOR A GREAT ADS FOR GOOD AWARD
Allianz Ireland Worlds Strongest Women' campaign for Women’s Aid is shortlisted for a Great Ads For Good in the human rights category in #canneslions2022. It's open to a public vote and can be done remotely by clicking the orange box below.
