The launch campaign highlights how the Vhi 360 Health Centres take a more rounded view of your health with Vhi’s own doctors, consultants and a range of medical teams. The multi-channel campaign formats showcase just some of the many services that will be offered including Urgent Care, Paediatrics and Diagnostics in a beautifully animated heart shaped health centre.
Carol Lambert, Publicis Dublin said, “Vhi gave our full creative team a tour of the 360 Health Centre building as it was being constructed. It really helped us to understand the scale and level of detail and thoughtfulness that went into each floor. Everything has been designed around the patient experience. This inspired us to create a heart shaped building for the 360 Health Centre, using our Vhi animation style. It completely captures the amount of care available from Vhi.”
Adam Bacon, Head of Marketing, Vhi Healthcare said, “We are very proud of our new Vhi 360 Health Centre at Carrickmines. Vhi has a long history of driving change and innovation in healthcare in Ireland and this flagship facility will allow us to deliver care in a bespoke building with highly trained clinicians in custom-designed physical spaces offering many of our current clinical services and much more.
The model of care at the facility is built around the following principles - patient-centred, healing orientated, considering the body, mind and spirit as part of any treatment plan. We wanted this, more rounded view of your health to come across in our advertising and we’re very excited to see how our customers and patients respond to it.”
The campaign launched on the 7th March, created by Publicis Dublin, directed by Gavin Kelly, produced by Piranha Bar with media strategy by Spark Foundry, part of Core, the campaign includes TV, Cinema, Radio, Digital Audio, VOD, OOH, Social, Display, Search and Press.
