The Institute of Advertising Practitioners in Ireland (IAPI) proudly announces the remarkable achievements of its member agencies, Publicis Dublin and Thinkhouse, at the 2024 Cannes Lions Festival of Creativity. These agencies have made a significant impact with Heineken’s innovative 'Pub Museums' campaign, securing multiple prestigious awards.

Heineken's 'Pub Museums' initiative has proven a resounding success, winning a total of 4 Gold and 4 Silver Lions. This groundbreaking campaign is also shortlisted for the coveted Titanium Award (which will be announced at the final award show at 7pm on Friday 21 June bringing the Cannes Lions Festival week to a culmination.) The Titanium Lion honours groundbreaking work in branded communications.

Gold Lions: Outdoor, Creative B2B, Direct, Brand Experience and Activation

Silver Lions: Outdoor, Radio and Audio, Brand Experience and Activation, PR

The 'Pub Museums' campaign, developed by Publicis Dublin, LePub Milan, and Thinkhouse, celebrates and protects Ireland’s historic pubs by transforming them into interactive museums. This initiative has captivated both the public and the Cannes Lions jurors, showcasing the innovative spirit and creativity of Irish advertising.

Fiona Curtin, Marketing Director at Heineken Ireland, shared: “Pub Museums exemplifies Heineken Ireland’s dedication to supporting Irish pubs. The positive reaction from both publicans and consumers is incredibly rewarding. Our collaboration with Publicis Dublin, Le Pub Milan, and Thinkhouse has been recognized in an extraordinary way.”

Ger Roe, Board Creative Director at Publicis Dublin, added: “We're thrilled to celebrate the iconic Irish pub through this initiative. The history and unique character of these pubs are unmatched globally. This project not only documents social history but also honors Ireland’s iconic bars, in true Heineken fashion. This recognition is a testament to our collaborative efforts with ambitious clients and dedicated teams.”

Charley Stoney, CEO of IAPI, commented: “This triumph at Cannes Lions is a testament to the exceptional talent and creativity within our member agencies. Working together the agencies and client have showcased the power of innovative storytelling and cultural preservation through the Pub Museums campaign. We are immensely proud of their achievements and extend heartfelt congratulations to Publicis Dublin and Thinkhouse for their outstanding success at Cannes Lions 2024 which highlights the world-class talent and creative excellence of the Irish advertising community.”

Experience the magic of Pub Museums at Sean’s Bar (Athlone), Toners (Dublin), and Mother Macs (Limerick). For more details on the campaign, visit Heineken's Pub Museums.