Orla Twomey, Chief Executive of the Advertising Standards Authority, the independent advertising self-regulatory body responsible for promoting, regulating and enforcing the highest standards of marketing communications in Ireland, has been appointed Chairwoman of the European Advertising Standards Alliance (EASA), of which the Advertising Standards Authority is a founding member.

EASA, a non-profit organisation based in Brussels, brings together 28 advertising self-regulatory organisations from Europe and 14 European organisations representing the advertising ecosystem - advertisers, agencies and the media - along with one pure-play company.

Orla has a wealth of knowledge in advertising and self-regulation and has worked with EASA for a number of years as the self-regulation organisation (SRO) Vice Chair and sitting on both the Board of Directors and its Executive Committee. She will carry out her new role as Chairwoman of EASA in conjunction with her existing role as Chief Executive of the Advertising Standards Authority.

As Chairwoman of EASA, Orla will work with her fellow Officers to support the ad SR network to set out high operational standards for advertising and self-regulatory systems, while continuing to provide a space for the advertising ecosystem to work together at European and international levels to address common challenges – ensuring advertising standards are future-proofed. Orla will lead key stakeholder engagement among EASA’s network and members, with a focus on advertising technological and digital developments, including in the areas of influencer marketing and transparency.

Orla Twomey, Chief Executive of the Advertising Standards Authority, commented on her new appointment: “Having worked with EASA for a number of years in many different roles, I am delighted to have been appointed Chairwoman of the organisation. From engaging with EASA’s members and vast network of organisations, I have gained strong knowledge of the advancements and challenges in the European self-regulatory field. I look forward to continuing to work with EASA, supporting not only the EASA network and my fellow Officers, but also consumers, ensuring they are protected from advertising that is harmful, offensive and misleading. It’s a very exciting time for the advertising industry and I look forward to continuing the work of EASA to promote the benefits of self regulation for consumers, the industry and regulators.”

Visit adstandards.ie to learn more about the Advertising Standards Authority

Visit www.easa-alliance.org to learn more about EASA