In a campaign developed by Core, Just Eat, Ireland’s leading on demand food delivery platform, is taking a bold step to show its authentic support in a way like never before. Known for encouraging people to stay in and enjoy a meal, Just Eat is inviting everyone to come out and join the Pride celebrations. To underscore their support, Just Eat will temporarily pause their Dublin delivery service one hour before the parade begins, to encourage people to step out and celebrate. Additionally, their logo, typically featuring a knife and fork, will be updated to reflect their Pride campaign.
Just Eat is thrilled to announce its participation in Dublin's Pride celebrations for the very first time this year. In a show of solidarity and commitment, Just Eat is proud to announce a partnership with Irish charity, Outhouse LGBTQ+ Centre, a cornerstone of the LGBTQ+ community. Just Eat will donate 50c from every order placed between 12pm on Saturday June 29th and midnight June 30th to Outhouse LGBTQ+ Centre.
Speaking about their involvement in this year’s Pride, John Carey, Head of Marketing at Just Eat Ireland said: "Our participation in Pride is more than just a statement. It's a celebration of coming out and a commitment to stand with the community in a meaningful way. Our Pride celebrations will also feature a fabulous parade float and a vibrant Food Village, where everyone can enjoy delicious food while celebrating love, inclusion, and diversity. We are delighted to be partnering with Outhouse LGBTQ+ Centre who play an extraordinary role in the community.”
This project involved a diverse team from across Core, including Creative, Sponsorship, Strategy and Research, as well as collaboration with Teneo, Verve, and UMWW.
Speaking about the campaign idea, Robert Potts, Executive Creative Director at Core: “We are thrilled to join forces with Just Eat and the inter-agency team for this Pride campaign that truly shows what meaningful support looks like. You’ll see a lot of brands showing their support during Pride month. What you won’t see too much of though, is a brand prepared to run a campaign that flips their usual brand message of staying in to encouraging people to step out and celebrate Pride with them instead. A campaign that redesigned its iconic logo to reflect its partnership with Outhouse LGBTQ+ Centre. And a campaign temporarily closing its own delivery service to get as many people as possible to join them in celebrating it. “
