IAPI is the trade association and professional institute for Irish advertising agencies. Its primary role is to promote the highest professional and creative standards in the production of advertising, across all media. more
A website dedicated to the client/agency best practices when pitching. > More
IAPI runs courses and qualifications for those looking to get their foot in the door of the industry, all IAPI advertising agencies, all staff levels, and all disciplines. > More
The IAPI Awards are recognised by agencies and clients as Adland's most rigorous award scheme and demonstrate the payback on marketing investment. You can read detailed winning case studies that prove Advertising works here. > More
Progress, but struggles remain: measuring advertising investment in 2015.
A wise man* once said that without a struggle there can be no progress! Well we have progressed in 2015 and therefore we must have also had some struggles on our path to better and more robust advertising investment measurement. Over the past two ... > More