What is the course about?
The training workshop is designed to give an overview of what television has to offer advertisers and how the TV/AV advertising market works. The course looks at the many and varied strengths of television as a communications vehicle and examines the different roles that TV can play. It also demystifies the sometimes-confusing jargon that surrounds TV planning and buying. It also discusses how brands can best embrace all of the A/V based channels at their disposal.
Who is this training for?
It is aimed primarily at those people who have recently joined a media agency, an advertising agency or advertiser at account executive level and is also available to new starters at broadcasters or sales houses. It is also relevant to marketeers working directly with brands that currently use TV advertising or may use TV advertising in the future.
Training Agenda
- Introduction
- The TV Viewing Landscape
- Unravelling the Jargon
- Fundamentals of Planning and Buying TV
- Putting it Into Practise
- Many Ways to use TV
Duration
9.30 -11.30 - Wednesday 15th May
Venue
Online Webinar
Who gives the training?
This training programme has been developed in conjunction with Thinkbox UK and will be conducted by representatives from TAM Ireland.
TAM Ireland (Television Audience Measurement Ireland Ltd) oversees an accurate and effective audience measurement system for the whole of the television advertising industry. TAM’s mission is to provide precise viewership data and promote the power of television with a commitment to excellence, vision and adaptability. Thinkbox is the marketing body for commercial TV in the UK, in all its forms. It works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV
Should you have any difficulties registering or any questions at all about this session, please email Eimear@tamireland.ie who will hopefully be able to resolve any access issues for you swiftly.
A receipt has been emailed to the billing email provided.
Add to Calendar 2024-05-15 09:30:00 2024-05-15 11:30:00 Europe/Dublin TAM IRELAND TRAINING “TV in all its forms” - May 2024 TAM Ireland have created a training workshop to give a grounding in the essentials of AV planning and buying. Online Webinar IAPI info@iapi.com
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Add to Calendar 2024-05-15 09:30:00 2024-05-15 11:30:00 Europe/Dublin TAM IRELAND TRAINING “TV in all its forms” - May 2024 TAM Ireland have created a training workshop to give a grounding in the essentials of AV planning and buying. Online Webinar IAPI info@iapi.com