Specially designed for junior practitioners working in the communications industry. You may be in your first year within a digital agency or specialist department. It’s also ideal for more experienced individuals looking to add knowledge of digital to their existing skill set.

What are the benefits?

• Gain an essential grounding in how to be a successful client manager and strategic thinker.
• Become better at briefing, planning and executing digital marketing campaigns.
• Understand each key discipline in digital marketing, providing you with background knowledge that will enable you to hold your own in team and client meetings.
• Learn how to buy traffic through display marketing and how to manage successful campaigns.
• Explore how SEO has evolved and how to make it work for you.
• Understand affiliate marketing, what’s involved and how to manage campaigns successfully.
• Learn about Paid Search and how to manage your keyword strategies efficiently.